Estimote And Other Devices Now Carry the iBeacon Logo
Estimote beacons are now iBeacons. Gimbal beacons have been for a while. Companies like Appflare are also carrying the iBeacon logo.
Apple is now allowing device makers to affix the iBeacon brand to their Bleutooth LE enabled beacons. Qualcomm offers the following footnote (which may be preferred language by Apple, but which we haven’t yet seen on other sites):
“Use of the iBeacon logo means that a Licensed Product has been designed and certified by the manufacturer to meet Apple performance standards. Apple is not responsible for the operation of this device or its compliance with safety and regulatory standards. Please note that the use of this product with iPod, iPhone, or iPad may affect wireless performance.”
While news about Apple quietly launching its iBeacon certification program was relatively new, reports are that some manufacturers had access to the specification months ago and were prepped for rapid approval from Cupertino. Because the program wasn’t widely publicized, some manufacturers may have had a jump on their competition.
But we’re fairly quickly seeing device makers affix the iBeacon logo to their web sites.
Estimote today added the iBeacon logo to its home page (seen in the image above) – something which didn’t appear yesterday, according to the WayBack Machine.
It’s The Manufacturer Who Certifies Compliance
What’s interesting about the footnote above (which appears on the Gimbal site) is the phrasing around responsibility: namely that it’s the manufacturer who is certifying compliance with Apple standards rather than the other way around.
Regardless, the move to more actively promote beacons as being iBeacon compatible will go a long way to ensuring buyers that the devices have been designed to Apple specifications, although learning that this compliance isn’t all it takes for a high performance solution will have its own learning curve.
Share Your Thoughts
And let us know what you think – will the iBeacon logo mean much to retailers or others buying Bluetooth LE devices? Or is it a “nice to have”?