Time Magazine believes beacons might just give retailers the same kind of insights that online merchants get. In an article in the current issue of the magazine, Harry McCracken writes that:
By melding your physical position with facts they’ve already collected about you from rewards programs, brick-and-mortar businesses can finally get the potentially profitable insight into your shopping habits that online merchants now take for granted.
The article includes a snappy graphic and outlines four ways that beacons can change shopping and leisure, including its use in ballparks and stadiums, coupons in department stores, content at art galleries and museums, and reminders at grocery stores.
But while beacons might become mainstream, my own quote in his article reminds us that: “People won’t know these beacons are there…they’ll just know that their app has suddenly become smarter.