Estimote’s Explosive Growth: 10,000 iBeacon Developers

estimote-chip

Global Success Points to a Year of Bluetooth LE Estimote has over 10,000 developers worldwide working with its Bluetooth LE-capable beacons. For a technology that’s barely a few months old, the number represents a stunning level of traction. The news comes by way of Steve Cheney who recently joined Estimote as head of business operations […]

iBeacon: My Love is Like Chocolate for the Internet of Things

wonderbar-iot-kit

Bluetooth LE is just the start of a new world in which our devices can finally “see”. While companies like Estimote are already hybrid devices – combining an accelerometer and temperature detector to enable some fascinating uses (your shop door opens and it triggers a welcome message on a device, say), a whole range of […]

What Is an iBeacon? First We Rule the Word, and Then We Rule the World

Apple iBeacon technology seems to be powering a battle for proximity-based experiences. But in many cases, the battle isn’t where the media thinks. Instead, the way that Apple has managed to stake a claim to the term ‘iBeacon’ is sowing some perhaps intentional confusion which has it ‘owning’ a bigger part of the market than […]

Inside Gimbal: Qualcomm Beacons Tackle Bluetooth LE Challenges

gimbal-dashboard

Qualcomm has done a lot right with its new Bluetooth LE beacons. Its devices are low-cost and it offers a full SDK for iOS proximity services, and geofencing support for Android devices. Gimbal Pricing Qualcomm is taking a low-cost strategy for the beacons themselves – pricing them as low as $5 for their Series 10 […]

Qualcomm Gimbal: New Beacons Set the Bar for Bluetooth LE

gimbal-beacon

The world of beacons just got a lot more interesting with the launch of Gimbal beacons by Qualcomm. Not only are the beacons cheap but they come with a robust back-end system, software developer kit, and all the weight of the Qualcomm brand. While start-ups like Estimote have grabbed most of the headlines in the […]

iBeacon Privacy: A Standard Approach to Consumer Acceptance?

ibeacon-privacy

Privacy concerns by consumers are a natural response to the knowledge that ‘beacons’ planted in your local retailer can make your shopping experience more personal and useful. Because if the beacons aren’t spying on you, how else are they figuring out what kind of content to deliver to your phone? Bluetooth LE Doesn’t Track The […]

Hybrid Bluetooth LE: The Next Generation of iBeacon Is Already Here

AirFy is More Than a Beacon

The next generation of Bluetooth LE devices will let you know when the front door is opened, whether your bacon is crisp enough for you, and let you tap into free WiFi to overcome limits to 3G/4G bandwidth in a store. For all the talk about beacons, the true power of a connected world comes […]

Is Apple Tracking Shoppers? No: The Power is In Their Hands

With Apple’s launch of Bluetooth LE powered beacons in its US stores over the weekend we have a major national rollout that demonstrates the value of proximity-based shopping experiences. There have been sputters with its rollout. Multiple welcome notifications and content that doesn’t actually ‘match’ the consumer’s location in the store can give the mistaken […]