Apple iBeacon Is Broken – Even for Apple

Even Apple isn’t immune to flaws in its iBeacon technology – and while its deployment in Apple stores is a great demo of the technology, it seems that even Apple still needs to work out kinks in how you design beacon-based experiences. We’ve documented these issues previously and point to our post about the kinds of […]

Apple iBeacon: Launching an Era

And we’re off. Today, Apple launched its iBeacon technology at all of its US stores and with it has created the equivalent of a giant nationwide product demo for Bluetooth LE technology. Moving beyond, say, what Macy’s is doing with pushing specials and offers to customers as they shop, Apple has integrated iBeacon technology into […]

Bluetooth LE: With Nordic Inside Wearable, Your Arm Is The Controller

Nordic Semiconductor confirmed today that the Myo, an armband that uses Bluetooth LE to turn your arm into a gesture controller, utilizes their using nRF51822 2.4GHz System-on-Chip (SoC) to provide the Bluetooth low energy wireless connectivity. The armband, which will ship in 2014 for $149, is the world’s first muscle activity electromyography-based gesture control device. […]

iBeacon Magazines: Content that Unlocks at Your Local Bar

Exact Editions has launched ByPlace(TM) a service for publishers that lets them deliver content through Apple’s Newstand based on iBeacon proximity technology. Bluetooth LE, which powers small ‘beacons’ (such as Estimote) that can be popped onto a shop wall or counter, sends a small packet of data to a user’s phone or iPad. Once the […]

Bluetooth LE: Android v Apple – The Startling Difference

A startling difference between Apple and Android devices is highlighted in an analysis by Cambridge Consultants. While the report examines previous generations of devices and operating systems, it highlights the importance of accounting for a wide spread in designing Bluetooth LE experiences. Updated: With feedback from the whitepaper author, we’ve corrected this post to reflect that […]

Bluetooth LE: Where Go the Wearables, So Go I

Designing for a world of beacons isn’t about making current transaction-based systems more efficient: it’s about designing experiences that matter to users. I was reminded of this by a summary of design principles for wearable devices by Marcus Weller (emphasis added): “In the coming decade, wearable technology will touch nearly every aspect of our lives. It […]

iBeacon and HTML5: Belly Checks in with Bluetooth LE

Belly, the popular loyalty check-in program for retailers, has been playing around with Bluetooth LE and in a recent blog post outlines how it uses an HTML5 app to call the native iBeacon capabilities on a phone. The advantage? When compared to NFC or their standard check-in process (which uses QR codes), Bluetooth LE check-ins […]

Apple iBeacon and the iWatch: Why API Failures Point to Wearable Devices

The ‘failures’ of the Apple iBeacon(tm) API might not be errors after all: instead, they might hold a hint of a coming generation of wearable devices and, perhaps, the long-rumored iWatch. We’ve been spending a lot of time on ‘work-arounds’ to how Apple handles Bluetooth LE. The iBeacon programming framework is deceptively simple: look for […]