Beacons Make Brands Smarter (And Consumers Win)

ibeacon-tracking

Beacons make brands powerful. But the power comes at a price: because unlike passive detection technologies, beacons emit a signal. And that signal is both a godsend for brands and the source of their greatest terror: that a consumer will delete their app, that they’ll cross the line from contextual to creepy. Beacons can make […]

Apple Launches an iBeacon [and they call it a watch]

Apple Watch as iBeacon

The speculation was correct. Apple launched its own iBeacon. But it didn’t come in the form you might have been expecting. Instead, you’ll strap it to your wrist and in so doing, the power of beacons to help make sense of the world around us will have a very personal, tactile and physical connection – […]

Apple, Android and Beacons: Lessons from a Live Event | Guest Post

android beacon event app

Location based advertising has been a holy grail for retailers for a long time and until now there were no reliable and cost efficient solution to manage it. Beacon technology has a potential to solve most challenges of location based advertising. However, developers feedback based on real experience is still scarce. When we were asked […]

Adding iBeacon to Your Mobile Strategy | Guest Post

ibeacon-tulpenland

Ever since Apple deployed Beacons across 254 of its stores in the US, there has been a substantial buzz around these tiny devices, that businesses believe will act as the magical bridge between the offline and online worlds. According to a recent study by eDigitalResearch, 78% of consumers agreed that they would be happy to […]

iBeacon Alternative: Arduino Beacons and Evothings HTML Studio

Arduino Beacon BLE

Want to create your own beacon? Grab an Arduino and check out the Evothings road map to make it happen. The company demonstrates how to use their Evothings Studio to deliver interactions based on HTML and Javascript to to the end user, whether for iOS or Android. Using a relaxation/exercise example, the company notes that […]

Google, Chrome and Open Beacons: Devices as URLs

google-beacon

It’s rare that you hear about proximity beacons without the name iBeacon being attached. Apple has built its own preferences and standards for how Bluetooth Low Energy (BLE) devices be deployed to a ‘proximity’ specification, and has built a portfolio of patents around user experiences. Yet in spite being associated with Apple, we’re still talking […]

iBeacon Raises Stakes: Kontakt.io Takes Investment

Kontakt iBeacon Kit

We’ve long been fans of Kontakt.io. The company, which was one of the early entrants into the (now crowded) field of Bluetooth Low Energy beacons has displayed a solid approach to technology that avoided flash and dazzle for good old solid coding and services. While their earliest beacons weren’t anything fancy, the company kept improving, […]

Apple Cracks Down on iBeacon for Android

ibeacon-for-android

Apple is cracking down on associations of Android devices with the iBeacon spec. The move may hint at a larger war to own variations of the standards by which our phones ‘hear’ Bluetooth LE (BLE) beacons. Vendors have started complying with guidelines set by Apple and have, as a result, been forced to ‘scrub’ their […]

iWatch, iBeacon and What’s Wrong With Wearables

iWatch Concept from Charlie No

When you working with iBeacon technology, the coming generation of wearable devices seems like a natural extension to how you think about user experiences. What better place, after all, to push a welcome message triggered by a beacon than to your wrist? If you’re not asking your customer to take their phone out of their pocket […]