Showrooming the iBeacon Way

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Retailers struggle with showrooming: the use of mobile devices by consumers to quickly compare the price of a product in a store with its price online. iBeacon technology seems to hold the promise of an end this trend. But while that might be a short-term benefit, iBeacon also represents a more profound challenge to retailers: […]

iOS 7.1: Will Apple Fix iBeacon?

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Apple’s iBeacon is broken. Not in a serious show-stopping way. But there are enough little glitches and problems to make developers think they’re going slightly crazy as they play around with their Estimote or other beacons. But hope is on the horizon: we’re only a few beta releases away from the launch of iOS 7.1. […]

From Disney to Tulips: iBeacon and the Future of Attractions

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With tens of millions of dollars of investment and the Disney Empire behind it, the MagicBand has redefined how a place-based experience can be…well, magical: It’s a unique system that uses a sensor laden wristband to enhance the entire spectrum of their Disney experience from trip planning, ticketing and access to payment and photo management. […]

Be The Beacon: Opinions Wanted!

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Want to Write an Article for BEEKn? Your Opinion and Insight Counts. Do you have an insight into the world of iBeacon technology that you’d like to share? Something that drives you crazy? (Apple iOS beacon ‘ranging’ being one of my favorite examples!) Or something that you’re passionate about? Or maybe you have a product […]

Growth Hacking Retail with iBeacon

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Retail is the New Digital Battleground Physical world retailers will need to adopt the growth hacking strategies of their digital cousins if they’re going to survive. To some, growth hacking might just be a fancy name for online marketing. But at its core it represents the idea that marketing, sales, design and technology need to […]

What’s After Nest? Blue Maestro Sets the Bar for Bluetooth LE Devices

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We’ve seen the future of Bluetooth LE. And it’s taking your temperature. While Nest is getting the press this week over its acquisition by Google for a cool $3.2 billion, it’s a plucky upstart from the UK that has us excited about how connected devices won’t just slip into the fabric of our lives – […]

Coke is It: iBeacon at the World Cup and in Global Mobile Efforts

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Coke is heavily leaning towards an iBeacon experience at the 2014 World Cup in Brazil this summer calling the technology a potentially “major part of its marketing activity for major calendar events including the World Cup, for which it is a key sponsor”. If you needed any greater validation that iBeacons have a place in […]

Built with Estimote: inbeacons Launches Content Management System

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inbeacons wants to give brands, retailers, tourist hot spots and other venues an easy way to deliver content based on Estimote beacons. While the company might just be headed for direct competition with Estimote itself, I was curious to learn more about their approach and recently interviewed Stefano Martino to find out what he’s learned […]

iBeacon Hackathon: What Would You Create?

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Giving yet another reason to jump on a plane to Europe, Glimworm is holding a Bluetooth LE hackathon in Amsterdam with some interesting challenges for local developers. But why do we have to be left on the sidelines for the party? Jump into the comments below and toss your own ideas into the mix or […]

Who Stole Your Estimote? The Mysterious Case of the Missing Mote

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File this away under mostly amusing, but I suppose there’s a lesson here in iBeacon security, ranging and boardroom ethics. In a slightly hilarious tale of a presentation which went from Epic Fail to detective thriller Julien Terraz tells us how the presentation to a client in Paris took an unexpected turn when one of their Estimote […]