Beacons, Apps and Data Ownership

beacon-data-ownership

Bob! Get in the sled! Guest Post: Thomas Walle, CEO and Co-Founder Unacast During my attendance at several conferences about beacons, proximity and location based marketing the last couple of months, the conversations and discussions with peers have started to heat up. Especially in recent is the Street Fight awards, where Unacast won the best mobile marketing campaign […]

The Future of Beacon Technology | Guest Post

Google Eddystone

Guest Post by Jakub Krzych, CEO and Co-Founder of Estimote Jakub Krzych is CEO and Co-Founder of Estimote, Inc. In this (epic) guest post, he provides his thoughts and insights into the future of Web and mobile apps, the introduction of Google Eddystone and beacon support, and his vision for what it takes to bring digital […]

Apple Watch: Tracking Customers with Digital Ads | Guest Post

Apple Watch as iBeacon

The much-anticipated Apple Watch is set for an early 2015 (sometime in March) release date. Now, we are all aware of its health-monitoring features but many mobile marketers believe that its real potentials lie elsewhere. The smart watch from Apple is actually good at putting digital ads on your potential customers’ wrists, helping you to […]

Facebook: A New Game for Beacons? | Guest Post

Facebook iBeacon

The adoption of iBeacon may have just been significantly changed by Facebook for their 745 million active mobile users, as reported on their January 28th SEC report. As regular readers of this blog know, applications are required for iBeacon support within iOS devices and their hugely adopted app now supports GPS, WiFi and Bluetooth beacons […]

iBeacon and Education: Bringing Beacons to the Classroom

iBeacon in the Classroom

iBeacon and related technology has a role in the classroom. But while it’s great to have a cool technology for the classroom (acetates on overhead projectors were probably once considered the height of interactive teaching) it’s just a gadget if there isn’t well-considered andragogy or pedagogy. I’ve spent the better part of my career exploring […]

iBeacon Programming: Tips on Ranging, CoreBluetooth and Debugging | Guest Post

ibeacon-xcode

iBeacon programming is deceptively simple. But knowing what classes to use in your XCode project is just part of the challenge. Taking advantage of the extra ‘packets’ in Bluetooth, understanding how far a beacon ranges, and how to use advertising identifiers can challenge even the most experienced programmer. In this guest post by Richard Bown […]

iOS8: The iBeacon Revolution | Guest Post

Beacondo

Indoor maps, increased privacy and instant discoverability: Why iOS 8 Will Again Revolutionise Retail Apps by Ildiko Hudson, Beacondo As the iBeacon ecosystem flourishes and the technology gathers momentum beyond early adopters, its limitations have become clearer: accuracy is sometimes poor, users have concerns that stores are spying on them, and even with the smartest […]