iBeacon Hackathon UK: Guest Column

hackathon-uk

An iBeacon hackathon this past weekend put London at the center of innovation thanks to BeMyApp and the event sponsors and partners. (We were thrilled to be a media partner!) Tim Groot, an innovator on the ‘beacon scene’ in the UK and member of the Nodes team, files this report. By Tim Groot The iBeacon […]

iBeacon and Events: Lessons from SXSW

The Bridge Between Beacons and Experience

Guest Column by Brian Duggan Much has been written lately about iBeacon technology and how it will revolutionize retail. Now the attention seems to be shifting to its impact on larger public spaces and the events that take place in them. While Apple itself has been the poster child for initial retail applications, the work MLB is doing in the event […]

iBeacon and Bluetooth LE: Markers for the Digital Age

ibeacon-wayfinding

Beacons are just a pile of rocks… Guest Post: Richard Grundy, CTO, Techdept So you may well have heard that beacons (in their many formats) are the marketing gold of the digital age. What many will not tell you is that when you get down to the basics beacons are simply the modern digital equivalent […]