Toshiba Launches Bluetooth LE “Smart Signs”

Toshiba showed off some new technology at the recent SC Business Fair in Yokohama, Japan that uses Bluetooth LE beacons to create a personalized billboard for passing shoppers. According to Tech-On! the signs turn a customer’s smart phone into a kind of remote control for what appears on the displays, and juggles multiple users by […]

iBeacon Examples: Game On

There’s a lot going on in the world of Bluetooth LE technology – or iBeacon, if you buy into the way Apple has managed to blanket the term for an entire industry. This weekend the Superbowl will be supplemented in the New York area with personalized advertising alerts for visitors to Times Square and MetLife […]

Problems with Estimote

In the world of Bluetooth LE, Estimote has become synonymous with beacons. Through brilliant promotions, fantastic product shots that have appeared on every major technology blog as the accompanying “beacon photo”, and more than 10,000 developer kits delivered worldwide the company is a Y-Combinator superstar. But while the company has never claimed to be at […]

iBeacon Auto: Your Car is a Beacon

Automatic Link has added Bluetooth LE functionality in the latest update to its ‘smart driving assistant’ and while it might be mostly a novelty at first it hints at a future in which beacons aren’t just confined to the walls of your local mall. By embedding a Bluetooth LE beacon in the Automatic Link device, […]

Showrooming the iBeacon Way

Retailers struggle with showrooming: the use of mobile devices by consumers to quickly compare the price of a product in a store with its price online. iBeacon technology seems to hold the promise of an end this trend. But while that might be a short-term benefit, iBeacon also represents a more profound challenge to retailers: […]

iOS 7.1: Will Apple Fix iBeacon?

Apple’s iBeacon is broken. Not in a serious show-stopping way. But there are enough little glitches and problems to make developers think they’re going slightly crazy as they play around with their Estimote or other beacons. But hope is on the horizon: we’re only a few beta releases away from the launch of iOS 7.1. […]

From Disney to Tulips: iBeacon and the Future of Attractions

With tens of millions of dollars of investment and the Disney Empire behind it, the MagicBand has redefined how a place-based experience can be…well, magical: It’s a unique system that uses a sensor laden wristband to enhance the entire spectrum of their Disney experience from trip planning, ticketing and access to payment and photo management. […]

Be The Beacon: Opinions Wanted!

Want to Write an Article for BEEKn? Your Opinion and Insight Counts. Do you have an insight into the world of iBeacon technology that you’d like to share? Something that drives you crazy? (Apple iOS beacon ‘ranging’ being one of my favorite examples!) Or something that you’re passionate about? Or maybe you have a product […]

Growth Hacking Retail with iBeacon

Retail is the New Digital Battleground Physical world retailers will need to adopt the growth hacking strategies of their digital cousins if they’re going to survive. To some, growth hacking might just be a fancy name for online marketing. But at its core it represents the idea that marketing, sales, design and technology need to […]

What’s After Nest? Blue Maestro Sets the Bar for Bluetooth LE Devices

We’ve seen the future of Bluetooth LE. And it’s taking your temperature. While Nest is getting the press this week over its acquisition by Google for a cool $3.2 billion, it’s a plucky upstart from the UK that has us excited about how connected devices won’t just slip into the fabric of our lives – […]