Coke is It: iBeacon at the World Cup and in Global Mobile Efforts

Coke is heavily leaning towards an iBeacon experience at the 2014 World Cup in Brazil this summer calling the technology a potentially “major part of its marketing activity for major calendar events including the World Cup, for which it is a key sponsor”. If you needed any greater validation that iBeacons have a place in […]

Built with Estimote: inbeacons Launches Content Management System

inbeacons wants to give brands, retailers, tourist hot spots and other venues an easy way to deliver content based on Estimote beacons. While the company might just be headed for direct competition with Estimote itself, I was curious to learn more about their approach and recently interviewed Stefano Martino to find out what he’s learned […]

iBeacon Hackathon: What Would You Create?

Giving yet another reason to jump on a plane to Europe, Glimworm is holding a Bluetooth LE hackathon in Amsterdam with some interesting challenges for local developers. But why do we have to be left on the sidelines for the party? Jump into the comments below and toss your own ideas into the mix or […]

Who Stole Your Estimote? The Mysterious Case of the Missing Mote

File this away under mostly amusing, but I suppose there’s a lesson here in iBeacon security, ranging and boardroom ethics. In a slightly hilarious tale of a presentation which went from Epic Fail to detective thriller Julien Terraz tells us how the presentation to a client in Paris took an unexpected turn when one of their Estimote […]

Who’s Winning the War for Beacons? Bluetooth LE Statistics

EarthPing is  a Research Project Setting Out to Collect Bluetooth LE Data How many iBeacon devices are there in your local mall? How many connected products use Bluetooth LE? One developer wants us to all help find out and to contribute to a global effort to gather stats. BlueScan is an Android app that lets you […]

iBeacon Resources: 3 of This Week’s “Must Reads”

We’re inspired everyday by the work of the becosystem – the loose coalition of companies, individuals and hardware manufacturers who are pushing the boundaries of Bluetooth LE and iBeacon technology. It can, frankly, be kind of hard to keep up. With the New Year barely a few days old we’ve already chatted with a dozen […]

iBeacon World-Changers: Washington Post Gets Beacons

iBeacon and Bluetooth LE are door-openers to “groundbreaking services that could enhance the average person’s life” according to the Washington Post. The well-researched article included interviews with some of the luminaries of the becosystem. Mark Wallace of Radius Networks highlighted Bluetooth LE beacons as “the next big technology” and pointed to the CES Scavenger Hunt that’s happening this week at the […]

What’s Next for Estimote: 5 Things to Watch With Its Next Launch

Estimote will launch an update in 2 weeks, right around the time the National Retail Federation is meeting in New York (a natural home for the company, who claims a clear focus on retail). The update will include a firmware update that addresses security concerns and the ability to manage UUIDs and connectivity and pairing. […]

Can Your Estimote Be Hacked? Yes It Can (For Now)

Your Beacons Can Be Hijacked (If You Don’t Do It Right) Estimote beacons can be ‘hacked’ and coders with malicious intent could change the advertising packet data in the devices. If the devices were being deployed on a large scale the exploit would mean that the beacon you put up in your store could, in […]

iBeacon and Brands: 5 Approaches to Engaging Customers

Bluetooth LE Will Power ROI-Driven Ways to Create Brand Engagement iBeacon technology will give brands a new toolkit for 2014: a natural extension of existing strategies and tactics, a way to get closer to the point of sale, and a new way to engage consumers. Brands will deploy proximity technology in retail but also as […]