Inside Gimbal: Qualcomm Beacons Tackle Bluetooth LE Challenges

Qualcomm has done a lot right with its new Bluetooth LE beacons. Its devices are low-cost and it offers a full SDK for iOS proximity services, and geofencing support for Android devices. Gimbal Pricing Qualcomm is taking a low-cost strategy for the beacons themselves – pricing them as low as $5 for their Series 10 […]

Qualcomm Gimbal: New Beacons Set the Bar for Bluetooth LE

The world of beacons just got a lot more interesting with the launch of Gimbal beacons by Qualcomm. Not only are the beacons cheap but they come with a robust back-end system, software developer kit, and all the weight of the Qualcomm brand. While start-ups like Estimote have grabbed most of the headlines in the […]

iBeacon Privacy: A Standard Approach to Consumer Acceptance?

Privacy concerns by consumers are a natural response to the knowledge that ‘beacons’ planted in your local retailer can make your shopping experience more personal and useful. Because if the beacons aren’t spying on you, how else are they figuring out what kind of content to deliver to your phone? Bluetooth LE Doesn’t Track The […]

Hybrid Bluetooth LE: The Next Generation of iBeacon Is Already Here

The next generation of Bluetooth LE devices will let you know when the front door is opened, whether your bacon is crisp enough for you, and let you tap into free WiFi to overcome limits to 3G/4G bandwidth in a store. For all the talk about beacons, the true power of a connected world comes […]

Is Apple Tracking Shoppers? No: The Power is In Their Hands

With Apple’s launch of Bluetooth LE powered beacons in its US stores over the weekend we have a major national rollout that demonstrates the value of proximity-based shopping experiences. There have been sputters with its rollout. Multiple welcome notifications and content that doesn’t actually ‘match’ the consumer’s location in the store can give the mistaken […]

Apple iBeacon Is Broken – Even for Apple

Even Apple isn’t immune to flaws in its iBeacon technology – and while its deployment in Apple stores is a great demo of the technology, it seems that even Apple still needs to work out kinks in how you design beacon-based experiences. We’ve documented these issues previously and point to¬†our post about the kinds of […]

Apple iBeacon: Launching an Era

And we’re off. Today, Apple launched its iBeacon technology at all of its US stores and with it has created the equivalent of a giant nationwide product demo for Bluetooth LE technology. Moving beyond, say, what Macy’s is doing with pushing specials and offers to customers as they shop, Apple has integrated iBeacon technology into […]

Bluetooth LE: With Nordic Inside Wearable, Your Arm Is The Controller

Nordic Semiconductor confirmed today that the Myo, an armband that uses Bluetooth LE to turn your arm into a gesture controller, utilizes their using nRF51822 2.4GHz System-on-Chip (SoC) to provide the Bluetooth low energy wireless connectivity. The armband, which will ship in 2014 for $149, is the world’s first muscle activity electromyography-based gesture control device. […]

iBeacon Magazines: Content that Unlocks at Your Local Bar

Exact Editions has launched ByPlace(TM) a service for publishers that lets them deliver content through Apple’s Newstand based on iBeacon proximity technology. Bluetooth LE, which powers small ‘beacons’ (such as Estimote) that can be popped onto a shop wall or counter, sends a small packet of data to a user’s phone or iPad. Once the […]