iBeacons for Brands: Moving Beyond Loyalty

Consumers value the mobile experience over loyalty programs, according to a new report by the Acquity Group. The study, which surveyed more than 1,500 smartphone owners, discovered that loyalty programs were ranked as the lowest priority for in-store shoppers. The report points to content as king when it comes to in-store experiences, amongst other highlights: […]

iBeacon and IoT Brand Briefing: Your Monday Quick Read

Here’s a weekly snapshot for brands on news and opinion related to iBeacons, proximity marketing and the Internet of Things. Naw, it’s not all inclusive – we’re just trying to get the juices going on a Monday morning. For an end-of-week wrap-up, join our mailing list for ‘BEEKn unplugged’. Billions and Billions The Internet of […]

iBeacons: Can My iOS App Find Beacons That Aren’t Mine?

Update (October 22, 2013): Radius Networks has taken this question further, and answers with a resounding “NO”, iOS will NOT let you find beacons that aren’t your own. Their conclusion? There doesn’t seem to be any hack to look for an arbitrary iBeacon on iOS — you have to know at least the ProximityUUID to […]

Water Your Lawn? There’s an App for That

Israeli start-up Greenbox is connecting your lawn to the Internet of Things, aiming to be Nest for your backyard. With a similar website to Nest, they hit all the usual buttons: easy-to-use, firmware updates, cross-platform, water-conserving devices with a simple user interface you can access from your phone or computer. As TechCrunch reports, the Greenbox […]

A Bill of Rights for the Internet of Things

Law might be enough. Standards might be fine. But we can arrive at a shared language of intent if we take some time to think about a Bill of Rights for the Internet of Things. Now, there’s no distinct bill of rights for the Web. Instead, we have a loose coalition of laws and regulations, […]

iBeacons, Apple and Android: Is Google Hijacking Your Bluetooth LE?

Update (October 22, 2013): As noted in the comments below, Radius Networks has taken this question further, and answers with a, well, qualified “NO”, iOS will NOT let you find beacons that aren’t your own. Their conclusion? There doesn’t seem to be any hack to look for an arbitrary iBeacon on iOS — you have […]

iBeacon for Android Devices: API Library by Radius

With all the hype around iBeacon/Bluetooth LE support on Apple’s OS devices, there’s a lot less talk about how Android supports the same technology. They might have some catching up to do, but Radius Networks is doing its part to help us along. It offers both an Android-centric hardware kit you can hack around with […]

Virtual Worlds and the Internet of Things

We’re wiring the world and connecting it to the Net on our way to an Internet of Things (IoT) – or, if you prefer: the Internet of Everything. It’s an industry that will top $1.2 trillion in global revenue by 2020. It’s a world with sensors and transmitters, chips and devices, signals and relays, all […]

Using iBeacons to Disable Apps and Phone Features

Sometimes it isn’t what an iBeacon will let your phone DO, it’s what it will PREVENT your phone from doing. In a use case I’d never frankly thought about, Endpoint Protector proposes a promising line of thinking: having iBeacons trigger phones to disable features or lock off usage of certain apps. For the corporate-minded security […]