Urban Airship Gets Beacons

Urban Airship launched support for Bluetooth LE beacons yesterday along with other enhancements to its relationship management platform. As perhaps the leading provider of push messaging and associated technologies, Urban Airship is positioning beacon support as a natural extension of reaching consumers at the right place and time. While the news may have been drowned […]

Samsung Puts a Watch on Bluetooth LE

As expected, the new flagship Galaxy S5 supports Bluetooth LE connectivity thus putting the world on notice that iBeacon technology isn’t just for Apple. KitKat Drives Bluetooth LE The new device updates the operating system to Android 4.4.2 (KitKat) and thus unlocks access to the phone’s Bluetooth LE capabilities. The version of the operating system […]

iBeacon Design Paradigms: TabViews and Cards

How do you present content on an app that interacts with Bluetooth LE or iBeacons? In most demos, the apps generally present a new view when the user comes within range of specific beacons. Think of this approach as the “pop up window” for a world of beacons. But we’re always interested in new ways […]

Apple Releases iBeacon Specification

Apple has quietly rolled out its iBeacon specification as it starts to certify devices that carry the Bluetooth LE standard. Under their MFI program, manufacturers can now request that Apple permit them to attach the iBeacon name to their devices so long as they meet certain criteria. The specifications are available after signing an NDA. […]

Android and iBeacon: Will Samsung Introduce a Bluetooth LE Framework?

Patently Apple reports that Samsung has filed a trademark for Flybell, which for all intents looks a lot like Apple’s iBeacon. They propose that the product may be launched this coming Monday along with the release of the Samsug Galaxy S5 at the Mobile World Congress in Barcelona. Sure to be called an ‘iBeacon Competitor’ […]

Lights Out: Philips LED Beacons Are Cool, But They’re No iBeacon

Philips is testing a beacon solution in Düsseldorf that uses LED lights to help shoppers find their way through the store. The system acts much the same as a Bluetooth LE powered beacon (or iBeacon – Apple’s version of the same thing). While the company has made clear that it’s only demonstrating the technology and […]

iBeacon and Cause Marketing

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Brands and retailers will quickly look beyond the coupon or reward points as they begin to understand the possibilities of Bluetooth LE powered beacons. We’ve previously proposed five approaches, and among them was the idea of linking beacons to cause marketing or cause-related events: Cause marketing continues to be a high-growth area for brands, in […]

iBeacon Development: 5 UX and Design Challenges

It seems simple enough: put a beacon on the wall, call a few classes inside your iOS app, release it to your users and watch with joy as they receive a helpful welcome message when they walk in the front door. But iBeacon development isn’t that simple and it’s challenging designers, coders and business development […]

iBeacon and Bluetooth LE: Markers for the Digital Age

Beacons are just a pile of rocks… Guest Post: Richard Grundy, CTO, Techdept So you may well have heard that beacons (in their many formats) are the marketing gold of the digital age. What many will not tell you is that when you get down to the basics beacons are simply the modern digital equivalent […]

iBeacon Hackathon: San Francisco Edition

Join us for an iBeacon hackathon in San Francisco on February 28 – March 2nd. The event is sponsored by our friends at BeMyApp, a company that specializes in developer-driven events and has a reputation for bringing creativity together with code in order to push the boundaries of what’s possible with emerging technologies. I’m really […]