Apple Releases iBeacon Specification

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Apple has quietly rolled out its iBeacon specification as it starts to certify devices that carry the Bluetooth LE standard. Under their MFI program, manufacturers can now request that Apple permit them to attach the iBeacon name to their devices so long as they meet certain criteria. The specifications are available after signing an NDA. […]

Android and iBeacon: Will Samsung Introduce a Bluetooth LE Framework?

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Patently Apple reports that Samsung has filed a trademark for Flybell, which for all intents looks a lot like Apple’s iBeacon. They propose that the product may be launched this coming Monday along with the release of the Samsug Galaxy S5 at the Mobile World Congress in Barcelona. Sure to be called an ‘iBeacon Competitor’ […]

Lights Out: Philips LED Beacons Are Cool, But They’re No iBeacon

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Philips is testing a beacon solution in Düsseldorf that uses LED lights to help shoppers find their way through the store. The system acts much the same as a Bluetooth LE powered beacon (or iBeacon – Apple’s version of the same thing). While the company has made clear that it’s only demonstrating the technology and […]

iBeacon and Cause Marketing

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Brands and retailers will quickly look beyond the coupon or reward points as they begin to understand the possibilities of Bluetooth LE powered beacons. We’ve previously proposed five approaches, and among them was the idea of linking beacons to cause marketing or cause-related events: Cause marketing continues to be a high-growth area for brands, in […]

iBeacon Development: 5 UX and Design Challenges

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It seems simple enough: put a beacon on the wall, call a few classes inside your iOS app, release it to your users and watch with joy as they receive a helpful welcome message when they walk in the front door. But iBeacon development isn’t that simple and it’s challenging designers, coders and business development […]

iBeacon and Bluetooth LE: Markers for the Digital Age

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Beacons are just a pile of rocks… Guest Post: Richard Grundy, CTO, Techdept So you may well have heard that beacons (in their many formats) are the marketing gold of the digital age. What many will not tell you is that when you get down to the basics beacons are simply the modern digital equivalent […]

iBeacon Hackathon: San Francisco Edition

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Join us for an iBeacon hackathon in San Francisco on February 28 – March 2nd. The event is sponsored by our friends at BeMyApp, a company that specializes in developer-driven events and has a reputation for bringing creativity together with code in order to push the boundaries of what’s possible with emerging technologies. I’m really […]

Toshiba Launches Bluetooth LE “Smart Signs”

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Toshiba showed off some new technology at the recent SC Business Fair in Yokohama, Japan that uses Bluetooth LE beacons to create a personalized billboard for passing shoppers. According to Tech-On! the signs turn a customer’s smart phone into a kind of remote control for what appears on the displays, and juggles multiple users by […]

iBeacon Examples: Game On

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There’s a lot going on in the world of Bluetooth LE technology – or iBeacon, if you buy into the way Apple has managed to blanket the term for an entire industry. This weekend the Superbowl will be supplemented in the New York area with personalized advertising alerts for visitors to Times Square and MetLife […]

Problems with Estimote

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In the world of Bluetooth LE, Estimote has become synonymous with beacons. Through brilliant promotions, fantastic product shots that have appeared on every major technology blog as the accompanying “beacon photo”, and more than 10,000 developer kits delivered worldwide the company is a Y-Combinator superstar. But while the company has never claimed to be at […]