WWDC 2016: iBeacon and Apple’s Last Chance

eddystone-chrome

Google is cleaning Apple’s clock in proximity. Their suite of software development tools leaves Apple in the dust – from tight integration of their Nearby API and their Eddystone beacon protocols, to the monumentally important physical web, Google is making sense of proximity. It didn’t need to be that way. Apple was first out of the gate […]

Kontakt to its Customers: You’re All Doomed

Screenshot 2015-07-24 08.20.14

Kontakt, one of the largest manufacturers of beacons, has a message for its customers: you’re all doomed. In what might rank as one of the more bizarre examples of corporate messaging, the company’s founder has taken to LinkedIn to pronounce that with the arrival of the Eddystone beacon protocol (and related services) by Google, proximity […]

Google Updates Terms of Service for the Physical Web

Screenshot 2015-07-23 08.22.25

Google has updated its Terms of Service for Chrome to clarify the use of the browser as part of the “Physical Web“. The update, which coincides with the release of beacon detection in Chrome browsers for iOS (with Android support expected in the coming days), clarifies that users won’t be sharing personally identifiable data from […]

Google Eddystone Jumps into the Browser on iOS

eddystone-chrome

Your browser will now connect to ‘cookies’ in the physical world – beacons, which can now broadcast a Web URL as part of Google’s new Eddystone protocol. And Google is planting its flag on iOS devices first. By launching beacon support within Chrome, Google is effectively bypassing the gatekeepers at Apple and providing support for […]

Google Loves Apple (In a World of Beacons)

google-eddystone

  The launch of Eddystone by Google has, at long last, addressed a challenge in creating proximity experiences with beacons. Namely, that the software tools for beacon detection and interaction were less robust for Android development than for Apple devices. The media narrative, as always, paints the move by Google as a showdown between Eddystone […]

Facebook: A New Game for Beacons? | Guest Post

Facebook iBeacon

The adoption of iBeacon may have just been significantly changed by Facebook for their 745 million active mobile users, as reported on their January 28th SEC report. As regular readers of this blog know, applications are required for iBeacon support within iOS devices and their hugely adopted app now supports GPS, WiFi and Bluetooth beacons […]

Samsung Placedge SDK and Resources

Samsung Placedge

Samsung will launch its beacon platform to developers tomorrow. And while the headline is that they’ll be offering a way to let brands use a shared app/beacon registry to reach consumers and thus not even necessarily NEED their own app, they’re also releasing tools for developers. This move also suggests that the biggest competitor to […]

Samsung Makes Its Move: Beacons for Android, No App Required

samsung-placedge-beacon

Samsung will launch the Samsung Placedge Platform at their developer’s conference tomorrow, and with it will cut out the need for a brand to have its own app to detect beacons. Instead, Samsung will provide a sort of uber-application that sits at the device layer, detecting a shared registry of beacons and pushing messages via a […]