Apple, Android and Beacons: Lessons from a Live Event | Guest Post

android beacon event app

Location based advertising has been a holy grail for retailers for a long time and until now there were no reliable and cost efficient solution to manage it. Beacon technology has a potential to solve most challenges of location based advertising. However, developers feedback based on real experience is still scarce. When we were asked […]

Adding iBeacon to Your Mobile Strategy | Guest Post

ibeacon-tulpenland

Ever since Apple deployed Beacons across 254 of its stores in the US, there has been a substantial buzz around these tiny devices, that businesses believe will act as the magical bridge between the offline and online worlds. According to a recent study by eDigitalResearch, 78% of consumers agreed that they would be happy to […]

iBeacon Alternative: Arduino Beacons and Evothings HTML Studio

Arduino Beacon BLE

Want to create your own beacon? Grab an Arduino and check out the Evothings road map to make it happen. The company demonstrates how to use their Evothings Studio to deliver interactions based on HTML and Javascript to to the end user, whether for iOS or Android. Using a relaxation/exercise example, the company notes that […]

Google, Chrome and Open Beacons: Devices as URLs

google-beacon

It’s rare that you hear about proximity beacons without the name iBeacon being attached. Apple has built its own preferences and standards for how Bluetooth Low Energy (BLE) devices be deployed to a ‘proximity’ specification, and has built a portfolio of patents around user experiences. Yet in spite being associated with Apple, we’re still talking […]

Apple Cracks Down on iBeacon for Android

ibeacon-for-android

Apple is cracking down on associations of Android devices with the iBeacon spec. The move may hint at a larger war to own variations of the standards by which our phones ‘hear’ Bluetooth LE (BLE) beacons. Vendors have started complying with guidelines set by Apple and have, as a result, been forced to ‘scrub’ their […]

iWatch, iBeacon and What’s Wrong With Wearables

iWatch Concept from Charlie No

When you working with iBeacon technology, the coming generation of wearable devices seems like a natural extension to how you think about user experiences. What better place, after all, to push a welcome message triggered by a beacon than to your wrist? If you’re not asking your customer to take their phone out of their pocket […]

iBeacon in the Enterprise

ibeacon-enterprise

iBeacon will play a role in the office of the future. The role of mobile in the enterprise has undergone a sea change in the past year or two. With companies increasingly abandoning hope that they can prevent the “bring your own device” (BYOD) tidal wave, employees are demanding consumer-level quality in enterprise app experiences. […]

iBeacon is the Football of Technology

Apple may be the Brazil of technology companies and England might be Microsoft, but Time Magazine has missed the bigger story: that football itself is the iBeacon of sports. Now, I’m a once-every-four-years fan of football. But when I do, I find watching it is hypnotic (whereas golf, say, just makes me sleepy). I was […]