Browsing Google Chrome and the Physical Web

Google Chrome Physical Web URL

Chrome 57 has launched, and with it in-browser support for the Physical Web. Now, when a user goes to conduct a search or enter a web URL, any nearby Physical Web addresses will appear just below the address bar as seen in the above graphic. It adds another piece to the proximity puzzle – allowing your […]

WWDC 2016: iBeacon and Apple’s Last Chance

eddystone-chrome

Google is cleaning Apple’s clock in proximity. Their suite of software development tools leaves Apple in the dust – from tight integration of their Nearby API and their Eddystone beacon protocols, to the monumentally important physical web, Google is making sense of proximity. It didn’t need to be that way. Apple was first out of the gate […]

Kontakt to its Customers: You’re All Doomed

Screenshot 2015-07-24 08.20.14

Kontakt, one of the largest manufacturers of beacons, has a message for its customers: you’re all doomed. In what might rank as one of the more bizarre examples of corporate messaging, the company’s founder has taken to LinkedIn to pronounce that with the arrival of the Eddystone beacon protocol (and related services) by Google, proximity […]

Google Loves Apple (In a World of Beacons)

google-eddystone

  The launch of Eddystone by Google has, at long last, addressed a challenge in creating proximity experiences with beacons. Namely, that the software tools for beacon detection and interaction were less robust for Android development than for Apple devices. The media narrative, as always, paints the move by Google as a showdown between Eddystone […]

iBeacon and Why Apple Streaming Music Might Be Free

Apple Music

Apple can make its streaming music service free. And it’s because of iBeacon. The New York Times reports that industry analysts are predicting a tough climb for the company’s new streaming music service. Apple will need to shift from the pay-to-download model of iTunes toward the all-you-can-eat-buffet of streaming music. And in doing so, it will need to […]

Apple Watch: Tracking Customers with Digital Ads | Guest Post

Apple Watch as iBeacon

The much-anticipated Apple Watch is set for an early 2015 (sometime in March) release date. Now, we are all aware of its health-monitoring features but many mobile marketers believe that its real potentials lie elsewhere. The smart watch from Apple is actually good at putting digital ads on your potential customers’ wrists, helping you to […]

Facebook: A New Game for Beacons? | Guest Post

Facebook iBeacon

The adoption of iBeacon may have just been significantly changed by Facebook for their 745 million active mobile users, as reported on their January 28th SEC report. As regular readers of this blog know, applications are required for iBeacon support within iOS devices and their hugely adopted app now supports GPS, WiFi and Bluetooth beacons […]