A Sad Day for Beacons: MacBeacon and Yosemite

MacBeacon

Maybe we were the only ones. But in the early days after Apple announced iBeacon and support for BLE we did a lot of running around. Did anyone else find themselves developing apps with Esimote, say, and then running around the office to test whether an app and its response to beacons? We had all […]

Apple Launches an iBeacon [and they call it a watch]

Apple Watch as iBeacon

The speculation was correct. Apple launched its own iBeacon. But it didn’t come in the form you might have been expecting. Instead, you’ll strap it to your wrist and in so doing, the power of beacons to help make sense of the world around us will have a very personal, tactile and physical connection – […]

Apple, Android and Beacons: Lessons from a Live Event | Guest Post

android beacon event app

Location based advertising has been a holy grail for retailers for a long time and until now there were no reliable and cost efficient solution to manage it. Beacon technology has a potential to solve most challenges of location based advertising. However, developers feedback based on real experience is still scarce. When we were asked […]

Adding iBeacon to Your Mobile Strategy | Guest Post

ibeacon-tulpenland

Ever since Apple deployed Beacons across 254 of its stores in the US, there has been a substantial buzz around these tiny devices, that businesses believe will act as the magical bridge between the offline and online worlds. According to a recent study by eDigitalResearch, 78% of consumers agreed that they would be happy to […]

Google, Chrome and Open Beacons: Devices as URLs

google-beacon

It’s rare that you hear about proximity beacons without the name iBeacon being attached. Apple has built its own preferences and standards for how Bluetooth Low Energy (BLE) devices be deployed to a ‘proximity’ specification, and has built a portfolio of patents around user experiences. Yet in spite being associated with Apple, we’re still talking […]

iBeacon Programming: Tips on Ranging, CoreBluetooth and Debugging | Guest Post

ibeacon-xcode

iBeacon programming is deceptively simple. But knowing what classes to use in your XCode project is just part of the challenge. Taking advantage of the extra ‘packets’ in Bluetooth, understanding how far a beacon ranges, and how to use advertising identifiers can challenge even the most experienced programmer. In this guest post by Richard Bown […]

Apple Cracks Down on iBeacon for Android

ibeacon-for-android

Apple is cracking down on associations of Android devices with the iBeacon spec. The move may hint at a larger war to own variations of the standards by which our phones ‘hear’ Bluetooth LE (BLE) beacons. Vendors have started complying with guidelines set by Apple and have, as a result, been forced to ‘scrub’ their […]

iWatch, iBeacon and What’s Wrong With Wearables

iWatch Concept from Charlie No

When you working with iBeacon technology, the coming generation of wearable devices seems like a natural extension to how you think about user experiences. What better place, after all, to push a welcome message triggered by a beacon than to your wrist? If you’re not asking your customer to take their phone out of their pocket […]

iBeacon in the Enterprise

ibeacon-enterprise

iBeacon will play a role in the office of the future. The role of mobile in the enterprise has undergone a sea change in the past year or two. With companies increasingly abandoning hope that they can prevent the “bring your own device” (BYOD) tidal wave, employees are demanding consumer-level quality in enterprise app experiences. […]