Beacons Hits The Beach – And a Magazine Near You

iBeacon Wearables

In a sign of how ubiquitous beacons will become, a campaign by Nivea shows that beacons definitely aren’t just for the shopping aisle – they’re for your kids, your dog or your refrigerator case full of caviar. The following campaign highlights an amazing concept: that beacons can be distributed directly in a magazine. With waterproof […]

The Future of iBeacon: Trends for the Year Ahead | Guest Post

Future of iBeacon

Where will iBeacon go next? What’s the future of proximity technology? We’ve moved far more rapidly than I think even Apple could have expected – shifting from pilots to large scale deployments across multiple industries in a compressed time period. Stefan Wolpers, who’s a stand-out thinker on the technology (and published a compelling overview of […]

Beacon Bug: Apple Loses iBeacon Ranging….And Drives Developers Mad

ibeacon-bug

A new bug in the Apple iBeacon stack is driving developers a bit, well, buggy – and leaving them wondering if it’s their code, the beacon or something else that’s causing problems in discovering beacons. The bug causes iPhones to suddenly stop ranging for beacons. Our team in the UK found a similar result this […]

iBeacon Sees the Light: Powering a New Generation of Bluetooth LE

ibeacon-light-harvesting

Next Generation of Devices Use Energy Harvesting Balancing the user experience with maintaining battery power on an iBeacon or Bluetooth LE device is a key development challenge. Set your advertising or signal power too high and your battery will run out in weeks. Set it too low and your battery could last years – but […]

Apple iBeacon Specification: Why Power Matters

iBeacon Specifications and Power Supply

Apple is a control freak. Which might come as a surprise to manufacturers of iBeacon devices, who have so far been required only to self-certify their compliance with the Apple iBeacon specification. But device makers who rely on batteries instead of a plugged in power source are making trade-offs that may put them in conflict […]

iBeacon UX Design Approach: Visible or Invisible?

Proximity-based experiences challenge mobile designers to think of the user experience in new ways. iBeacon and Bluetooth LE powered beacons might be a simple technology – after all, the only thing they really do is broadcast a small radio signal. But that signal allows an app to, well, do stuff based not on a user’s location, […]

iBeacon Update: Success Factors and Myths

iBeacon Presentation

Beacons will change the way our phones respond to proximity – a paradigm change from location-based interactions. It will move us from coupons being delivered in a store aisle to an understanding that everything can be a beacon – from a moving car to another person, from the front door of a store to the […]

iBeacon and Events: Lessons from SXSW

The Bridge Between Beacons and Experience

Guest Column by Brian Duggan Much has been written lately about iBeacon technology and how it will revolutionize retail. Now the attention seems to be shifting to its impact on larger public spaces and the events that take place in them. While Apple itself has been the poster child for initial retail applications, the work MLB is doing in the event […]

Sonic Notify: Hoops Jones, Beacon Adventurer

Full Range of Bluetooth LE Beacons

Sonic Notify has been rocking its beacon technology lately, helping drive an Indiana Jones adventure and seat upgrades for the Golden State Warriors. Its beacons can include both audio and Bluetooth LE signals (thus letting them communicate with a wider range of Android and other phones). Beacons And The Temple of Doom The New York-based […]

Prisoner’s Dilemma: iOS 7.1 Challenges iBeacon Developers

ibeacon-dilemma

Apple has made iBeacon better with the release of iOS 7.1. But the changes in the consumer opt-in experience will will create new tensions in experience design that will challenge the entire market. The improvements are game changers: not only will your app now ‘range’ for beacons even if it’s closed, but there are other […]