Apple iBeacon Certified Products Hit the Market

ibeacon-certification

Estimote And Other Devices Now Carry the iBeacon Logo Estimote beacons are now iBeacons. Gimbal beacons have been for a while. Companies like Appflare are also carrying the iBeacon logo. Apple is now allowing device makers to affix the iBeacon brand to their Bleutooth LE enabled beacons. Qualcomm offers the following footnote (which may be […]

Apple iOS 7.1 Launches Major iBeacon Improvement

Apple iOS 7.1 and iBeacon

iBeacon Now Works When the App Is Closed Apple launched iOS 7.1 today and with it a major, game-changing improvement to iBeacon. As of today, once an app is installed it will “look” for beacons even if your app is shut down or you’ve rebooted your phone. We tested the functionality today to verify the […]

Apple Releases iBeacon Specification

iBeacon-MFi-portal

Apple has quietly rolled out its iBeacon specification as it starts to certify devices that carry the Bluetooth LE standard. Under their MFI program, manufacturers can now request that Apple permit them to attach the iBeacon name to their devices so long as they meet certain criteria. The specifications are available after signing an NDA. […]

iBeacon Examples: Game On

beacon-curation

There’s a lot going on in the world of Bluetooth LE technology – or iBeacon, if you buy into the way Apple has managed to blanket the term for an entire industry. This weekend the Superbowl will be supplemented in the New York area with personalized advertising alerts for visitors to Times Square and MetLife […]

iBeacon Auto: Your Car is a Beacon

Image Via: Automatic

Automatic Link has added Bluetooth LE functionality in the latest update to its ‘smart driving assistant’ and while it might be mostly a novelty at first it hints at a future in which beacons aren’t just confined to the walls of your local mall. By embedding a Bluetooth LE beacon in the Automatic Link device, […]

Showrooming the iBeacon Way

ibeacon-showrooming

Retailers struggle with showrooming: the use of mobile devices by consumers to quickly compare the price of a product in a store with its price online. iBeacon technology seems to hold the promise of an end this trend. But while that might be a short-term benefit, iBeacon also represents a more profound challenge to retailers: […]

iOS 7.1: Will Apple Fix iBeacon?

ibeacon-is-broken

Apple’s iBeacon is broken. Not in a serious show-stopping way. But there are enough little glitches and problems to make developers think they’re going slightly crazy as they play around with their Estimote or other beacons. But hope is on the horizon: we’re only a few beta releases away from the launch of iOS 7.1. […]

iBeacon World-Changers: Washington Post Gets Beacons

ibeacon-media-coverage

iBeacon and Bluetooth LE are door-openers to “groundbreaking services that could enhance the average person’s life” according to the Washington Post. The well-researched article included interviews with some of the luminaries of the becosystem. Mark Wallace of Radius Networks highlighted Bluetooth LE beacons as “the next big technology” and pointed to the CES Scavenger Hunt that’s happening this week at the […]

Can Your Estimote Be Hacked? Yes It Can (For Now)

Hack Your Estimote? Image from MakeZine

Your Beacons Can Be Hijacked (If You Don’t Do It Right) Estimote beacons can be ‘hacked’ and coders with malicious intent could change the advertising packet data in the devices. If the devices were being deployed on a large scale the exploit would mean that the beacon you put up in your store could, in […]

iBeacon and Brands: 5 Approaches to Engaging Customers

Brands Coming Soon to a Beacon Near You

Bluetooth LE Will Power ROI-Driven Ways to Create Brand Engagement iBeacon technology will give brands a new toolkit for 2014: a natural extension of existing strategies and tactics, a way to get closer to the point of sale, and a new way to engage consumers. Brands will deploy proximity technology in retail but also as […]