5 UX Predictions for a World of iBeacons in 2014

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User Experiences with Bluetooth LE Beacons Don’t End at Coupons Bluetooth LE powered devices will inspire a new generation of smart apps that slip you coupons as you shop, point out sales on shoes at Macy’s, or book you appointments at the Genius Bar. But the kinds of experiences we’ll have that are facilitated by […]

iBeacon Hits The Mall (And Why Shoppers Won’t Worry About Being Tracked)

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Bluetooth LE: Retail is the Top Story Retail was the top story for Bluetooth LE beacons in 2013. Which frankly isn’t saying very much: it’s hard to remember that iBeacon technology is only a few months old. When Apple unlocked Bluetooth LE capabilities in its phones and devices with the launch of iOS7 you’d expect […]

Estimote’s Explosive Growth: 10,000 iBeacon Developers

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Global Success Points to a Year of Bluetooth LE Estimote has over 10,000 developers worldwide working with its Bluetooth LE-capable beacons. For a technology that’s barely a few months old, the number represents a stunning level of traction. The news comes by way of Steve Cheney who recently joined Estimote as head of business operations […]

What Is an iBeacon? First We Rule the Word, and Then We Rule the World

Apple iBeacon technology seems to be powering a battle for proximity-based experiences. But in many cases, the battle isn’t where the media thinks. Instead, the way that Apple has managed to stake a claim to the term ‘iBeacon’ is sowing some perhaps intentional confusion which has it ‘owning’ a bigger part of the market than […]

Inside Gimbal: Qualcomm Beacons Tackle Bluetooth LE Challenges

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Qualcomm has done a lot right with its new Bluetooth LE beacons. Its devices are low-cost and it offers a full SDK for iOS proximity services, and geofencing support for Android devices. Gimbal Pricing Qualcomm is taking a low-cost strategy for the beacons themselves – pricing them as low as $5 for their Series 10 […]

Qualcomm Gimbal: New Beacons Set the Bar for Bluetooth LE

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The world of beacons just got a lot more interesting with the launch of Gimbal beacons by Qualcomm. Not only are the beacons cheap but they come with a robust back-end system, software developer kit, and all the weight of the Qualcomm brand. While start-ups like Estimote have grabbed most of the headlines in the […]

iBeacon Privacy: A Standard Approach to Consumer Acceptance?

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Privacy concerns by consumers are a natural response to the knowledge that ‘beacons’ planted in your local retailer can make your shopping experience more personal and useful. Because if the beacons aren’t spying on you, how else are they figuring out what kind of content to deliver to your phone? Bluetooth LE Doesn’t Track The […]

Is Apple Tracking Shoppers? No: The Power is In Their Hands

With Apple’s launch of Bluetooth LE powered beacons in its US stores over the weekend we have a major national rollout that demonstrates the value of proximity-based shopping experiences. There have been sputters with its rollout. Multiple welcome notifications and content that doesn’t actually ‘match’ the consumer’s location in the store can give the mistaken […]

Apple iBeacon Is Broken – Even for Apple

Apple Eats Its Own Applesauce and Discovers the Problems with iBeacon

Even Apple isn’t immune to flaws in its iBeacon technology – and while its deployment in Apple stores is a great demo of the technology, it seems that even Apple still needs to work out kinks in how you design beacon-based experiences. We’ve documented these issues previously and point to our post about the kinds of […]