Apple iBeacon: Launching an Era

And we’re off. Today, Apple launched its iBeacon technology at all of its US stores and with it has created the equivalent of a giant nationwide product demo for Bluetooth LE technology. Moving beyond, say, what Macy’s is doing with pushing specials and offers to customers as they shop, Apple has integrated iBeacon technology into […]

iBeacon Magazines: Content that Unlocks at Your Local Bar

Exact Editions has launched ByPlace(TM) a service for publishers that lets them deliver content through Apple’s Newstand based on iBeacon proximity technology. Bluetooth LE, which powers small ‘beacons’ (such as Estimote) that can be popped onto a shop wall or counter, sends a small packet of data to a user’s phone or iPad. Once the […]

Bluetooth LE: Android v Apple – The Startling Difference

A startling difference between Apple and Android devices is highlighted in an analysis by Cambridge Consultants. While the report examines previous generations of devices and operating systems, it highlights the importance of accounting for a wide spread in designing Bluetooth LE experiences. Updated:¬†With feedback from the whitepaper author, we’ve corrected this post to reflect that […]

Apple iBeacon and the iWatch: Why API Failures Point to Wearable Devices

The ‘failures’ of the Apple iBeacon(tm) API might not be errors after all: instead, they might hold a hint of a coming generation of wearable devices and, perhaps, the long-rumored iWatch. We’ve been spending a lot of time on ‘work-arounds’ to how Apple handles Bluetooth LE. The iBeacon programming framework is deceptively simple: look for […]

iBeacon Cash: Apple Gets Closer to Being a Bank

Apple continues to edge closer to turning your phone into a wallet and both a patent filing and job announcement demonstrate how its iBeacon technology is a key piece in the mobile payment puzzle. As I’ve written before, Apple has all the components you’d need to turn mobile devices into payment machines: credit cards on […]

Pinterest and Facebook Get Bluetooth Beacons? Meet You in the Middle

Is Pinterest on your Bluetooth beacon road map? What about Facebook? Or Google? Apple might be getting all the buzz – seemingly laying claim to the ‘invention’ of Bluetooth LE as an NFC killer. Macy’s might be laying stake to the erroneous idea that it’s the first retailer to put beacons in its stores. (Have […]

Apple iBeacon Bugs Complicate Bluetooth LE Experience

Before you attack your new Bluetooth LE beacon in frustration you can blame a possible bug in the Apple API for sudden state changes in finding and ranging beacons. After banging our own heads, Dan Nolan from Proxima confirmed a problem we’d been seeing and which we initially blamed either on the beacons themselves or […]

Apple and Bluetooth Beacons: The Future Has Landed

Apple will deploy iBeacons in its stores, using the Bluetooth low-energy devices to activate content on your phone. But the deployment isn’t just a case of Apple eating its own, um, apple sauce – it might also be the launch pad for Apple to take over the retail world outside its shiny glass and marble […]

Building an iBeacon iOS App: 5 Key Decisions

At first glance, building an iOS app using Apple’s iBeacon API seems fairly straightforward. The API only consists of a few classes and methods and a ‘beacon’ isn’t actually a terribly complicated thing: in most cases (unless it’s paired with other technology) it simply transmits a small packet of data and lets your app do […]

Apple iBeacon Trademark Shows Future of Mobile Payments

The trademark application for iBeacon by Apple won’t help clarify what we’re supposed to call, well, ‘beacons’, but it does hint at how their deployment of Bluetooth LE technology could underpin mobile payments, e-wallets, loyalty programs and (yes) trade shows. In their trademark application, the filing under International Class 036 specifically covers “Financial services; bill […]