iBeacons, Brands and the Internet of Things: Weekly Spotlight

This week, it isn’t when brands will feel the impact of iBeacons and the Internet of Things, it’s with what. Less Intrusive, More Intimate At GigaOm, interrupting consumers as they walk around a world of connected everything might be the easy money, but it’s smart content that will be the winner: “There are two options […]

Internet of Things: This Week’s Top Posts

There’s something new on the Internet of Things every week – from Bluetooth LE wrist bands for kids, to shareable bike locks that you run on your phone, to sprinklers that know the weather. But the news of the week was Android. And with Radius Networks seemingly leading the charge, we’re seeing strong evidence that […]

Estimote: Stumbling or Thriving with Success?

Estimote has a winner. But is it leaving its customers behind? Estimote produces one of the first commercially available Bluetooth LE devices that will take full advantage of Apple’s iBeacon framework (and its rapid adoption by Android developers). But it doesn’t just have a winner: it has an OMG WTF are we supposed to do […]

Bluetooth LE and the Internet of…Bike Locks

Bluetooth LE powers beacons, thermostats and garden sprinklers. Next up? Using it to replace keys and combinations on your bike lock. The lock, being promoted on Kickstarter, is over halfway to its funding goal. And while I have reservations about Kickstarter in general, the Bitlock project is, if nothing else, a reminder of how many […]

Your Child is the Beacon: How Bluetooth LE Will Keep Kids Safe

Bluetooth LE powers your child’s wrist watch in a new wearable that’s setting out to make your kids safer. Advertised as the “Guardian Angel for your child”, they’re low cost, low energy devices that can make herding kids a heck of a lot easier than herding cats – or at least helps you track when […]

The Future of iBeacons: A Code of Conduct (for the NSA?)

Senator Charles Schumer unveiled a voluntary code of conduct today that proposes making sure that customers know when they’re in a retail store and being tracked through their phones. Meanwhile, moves in Europe that were in part a response to revelations about the NSA may have a significant impact on how marketers plan global campaigns […]

iBeacon for Android: Radius App Helps You Discover and Test Beacons

With its support for Bluetooth LE and its iBeacon API in iOS7, all eyes were on Apple and its so-called NFC-killer. But Radius Networks is making sure that Android isn’t far behind, recently launching a Locate app that’s now available on Google Play. The app is a great supplement to a series of toolkits and […]

iBeacons for Brands: Moving Beyond Loyalty

Consumers value the mobile experience over loyalty programs, according to a new report by the Acquity Group. The study, which surveyed more than 1,500 smartphone owners, discovered that loyalty programs were ranked as the lowest priority for in-store shoppers. The report points to content as king when it comes to in-store experiences, amongst other highlights: […]

iBeacon and IoT Brand Briefing: Your Monday Quick Read

Here’s a weekly snapshot for brands on news and opinion related to iBeacons, proximity marketing and the Internet of Things. Naw, it’s not all inclusive – we’re just trying to get the juices going on a Monday morning. For an end-of-week wrap-up, join our mailing list for ‘BEEKn unplugged’. Billions and Billions The Internet of […]

iBeacons: Can My iOS App Find Beacons That Aren’t Mine?

Update (October 22, 2013): Radius Networks has taken this question further, and answers with a resounding “NO”, iOS will NOT let you find beacons that aren’t your own. Their conclusion? There doesn’t seem to be any hack to look for an arbitrary iBeacon on iOS — you have to know at least the ProximityUUID to […]