iBeacon and Why Apple Streaming Music Might Be Free

Apple can make its streaming music service free. And it’s because of iBeacon. The New York Times reports that industry analysts are predicting a tough climb for the company’s new streaming music service. Apple will need to shift from the pay-to-download model of iTunes toward the all-you-can-eat-buffet of streaming music. And in doing so, it will need to […]

Beacons Meet WiFi: Cisco Meraki Has Its Eye on Connected Spaces

WiFi iBeacon and Meraki

Bluetooth LE beacons have shifted beyond prototypes and pilots into large-scale distribution. But this shift has brought us bumping up against the downside to a beacon’s elegance and simplicity. Because if a beacon is a relatively simple (and dumb) device, how do you intelligently manage them at scale? One company thinks it has a solution. […]

Apple Watch: Tracking Customers with Digital Ads | Guest Post

Apple Watch as iBeacon

The much-anticipated Apple Watch is set for an early 2015 (sometime in March) release date. Now, we are all aware of its health-monitoring features but many mobile marketers believe that its real potentials lie elsewhere. The smart watch from Apple is actually good at putting digital ads on your potential customers’ wrists, helping you to […]

Facebook: A New Game for Beacons? | Guest Post

The adoption of iBeacon may have just been significantly changed by Facebook for their 745 million active mobile users, as reported on their January 28th SEC report. As regular readers of this blog know, applications are required for iBeacon support within iOS devices and their hugely adopted app now supports GPS, WiFi and Bluetooth beacons […]

Be The Force: Beacons as Moral Agents

The story of technology swings from narratives of hope to a kind of collective despair and anxiety. We create myths out of people who walk around in faded jeans and hoodies and in the next breath have nightmares about robots taking over our factories, our homes, our cities, our collective conscience. We revere Steve Jobs or […]