Time Magazine Coverage of iBeacon

  Time Magazine believes beacons might just give retailers the same kind of insights that online merchants get. In an article in the current issue of the magazine, Harry McCracken  writes that: By melding your physical position with facts they’ve already collected about you from rewards programs, brick-and-mortar businesses can finally get the potentially profitable […]

FlyBeacon: Travel Smart with iBeacon

iBeacon technology will follow you everywhere – from the store to the airport lounge and into your luggage. We envision a future for iBeacon in which it isn’t just the big chains that drive a new vision for the smart hotel, but also the big disrupters like Airbnb. Now, a scrappy team at MashHacks, sponsored […]

iBeacon and Events: Lessons from SXSW

Guest Column by Brian Duggan Much has been written lately about iBeacon technology and how it will revolutionize retail. Now the attention seems to be shifting to its impact on larger public spaces and the events that take place in them. While Apple itself has been the poster child for initial retail applications, the work MLB is doing in the event […]

Sonic Notify: Hoops Jones, Beacon Adventurer

Sonic Notify has been rocking its beacon technology lately, helping drive an Indiana Jones adventure and seat upgrades for the Golden State Warriors. Its beacons can include both audio and Bluetooth LE signals (thus letting them communicate with a wider range of Android and other phones). Beacons And The Temple of Doom The New York-based […]

Airbnb iBeacon? The Future of the Smart Hotel

Just like retailers imagine they can reinvigorate retail through beacons, so do hotels. But while they seek to reinvent their industries, they also need to keep an eye out for newcomers and imagine how upstarts like Uber or Airbnb might reimagine the end-to-end experience of place. The Smart Hotel Tim Groot imagines traditional hotels in […]

Prisoner’s Dilemma: iOS 7.1 Challenges iBeacon Developers

Apple has made iBeacon better with the release of iOS 7.1. But the changes in the consumer opt-in experience will will create new tensions in experience design that will challenge the entire market. The improvements are game changers: not only will your app now ‘range’ for beacons even if it’s closed, but there are other […]

RadBeacon : Beyond the Battery

Not all beacons will be stuck to the underside of a shelf or above the doorway of your local shop. RadBeacon by Radius Networks is a reminder that in the battle of the beacons one of the biggest challenges is battery life – but that there’s a way to overcome it. We finally got around […]

iBeacon: Is Bluetooth On? And Other Insights from Empatika

What are the biggest challenges in designing experiences around Bluetooth LE beacons? Can we even count on consumers to have Bluetooth on? And can iBeacon technology do more than just deliver coupons? For the developers at Moscow’s Empatika the answers to these questions haven’t always come easy but they’ve come through winning strategies for user […]

iBeacon Myth Busting

There are two ‘myths’ about Bluetooth LE beacons that keep coming back. Whether it’s in the media or with a client they’re misconceptions about how beacons work. But while we like to be clear about the facts I’m not sure that either myth really matters. Today, two articles try to puncture common misconceptions about iBeacon/Bluetooth […]

Hacking iBeacon

The simplicity of iBeacon hides a deeper challenge: thinking about mobile application development in a way that relates a user experience to the physical world. They’ve discovered, I’m sure, that the simplicity of Bluetooth LE hides confounding challenges, about which we’ve written previously.  A beacon doesn’t seem to do much, after all, other than advertise […]