WWDC 2016: iBeacon and Apple’s Last Chance

eddystone-chrome

Google is cleaning Apple’s clock in proximity. Their suite of software development tools leaves Apple in the dust – from tight integration of their Nearby API and their Eddystone beacon protocols, to the monumentally important physical web, Google is making sense of proximity. It didn’t need to be that way. Apple was first out of the gate […]

Kontakt to its Customers: You’re All Doomed

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Kontakt, one of the largest manufacturers of beacons, has a message for its customers: you’re all doomed. In what might rank as one of the more bizarre examples of corporate messaging, the company’s founder has taken to LinkedIn to pronounce that with the arrival of the Eddystone beacon protocol (and related services) by Google, proximity […]

iBeacon and Why Apple Streaming Music Might Be Free

Apple Music

Apple can make its streaming music service free. And it’s because of iBeacon. The New York Times reports that industry analysts are predicting a tough climb for the company’s new streaming music service. Apple will need to shift from the pay-to-download model of iTunes toward the all-you-can-eat-buffet of streaming music. And in doing so, it will need to […]

Beacons Meet WiFi: Cisco Meraki Has Its Eye on Connected Spaces

WiFi iBeacon and Meraki

Bluetooth LE beacons have shifted beyond prototypes and pilots into large-scale distribution. But this shift has brought us bumping up against the downside to a beacon’s elegance and simplicity. Because if a beacon is a relatively simple (and dumb) device, how do you intelligently manage them at scale? One company thinks it has a solution. […]

Apple Watch: Tracking Customers with Digital Ads | Guest Post

Apple Watch as iBeacon

The much-anticipated Apple Watch is set for an early 2015 (sometime in March) release date. Now, we are all aware of its health-monitoring features but many mobile marketers believe that its real potentials lie elsewhere. The smart watch from Apple is actually good at putting digital ads on your potential customers’ wrists, helping you to […]

Samsung Placedge SDK and Resources

Samsung Placedge

Samsung will launch its beacon platform to developers tomorrow. And while the headline is that they’ll be offering a way to let brands use a shared app/beacon registry to reach consumers and thus not even necessarily NEED their own app, they’re also releasing tools for developers. This move also suggests that the biggest competitor to […]