WWDC 2016: iBeacon and Apple’s Last Chance

eddystone-chrome

Google is cleaning Apple’s clock in proximity. Their suite of software development tools leaves Apple in the dust – from tight integration of their Nearby API and their Eddystone beacon protocols, to the monumentally important physical web, Google is making sense of proximity. It didn’t need to be that way. Apple was first out of the gate […]

Kontakt to its Customers: You’re All Doomed

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Kontakt, one of the largest manufacturers of beacons, has a message for its customers: you’re all doomed. In what might rank as one of the more bizarre examples of corporate messaging, the company’s founder has taken to LinkedIn to pronounce that with the arrival of the Eddystone beacon protocol (and related services) by Google, proximity […]

Google Updates Terms of Service for the Physical Web

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Google has updated its Terms of Service for Chrome to clarify the use of the browser as part of the “Physical Web“. The update, which coincides with the release of beacon detection in Chrome browsers for iOS (with Android support expected in the coming days), clarifies that users won’t be sharing personally identifiable data from […]

Google Eddystone Jumps into the Browser on iOS

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Your browser will now connect to ‘cookies’ in the physical world – beacons, which can now broadcast a Web URL as part of Google’s new Eddystone protocol. And Google is planting its flag on iOS devices first. By launching beacon support within Chrome, Google is effectively bypassing the gatekeepers at Apple and providing support for […]

Beacons Meet WiFi: Cisco Meraki Has Its Eye on Connected Spaces

WiFi iBeacon and Meraki

Bluetooth LE beacons have shifted beyond prototypes and pilots into large-scale distribution. But this shift has brought us bumping up against the downside to a beacon’s elegance and simplicity. Because if a beacon is a relatively simple (and dumb) device, how do you intelligently manage them at scale? One company thinks it has a solution. […]

Apple Watch: Tracking Customers with Digital Ads | Guest Post

Apple Watch as iBeacon

The much-anticipated Apple Watch is set for an early 2015 (sometime in March) release date. Now, we are all aware of its health-monitoring features but many mobile marketers believe that its real potentials lie elsewhere. The smart watch from Apple is actually good at putting digital ads on your potential customers’ wrists, helping you to […]

Facebook: A New Game for Beacons? | Guest Post

Facebook iBeacon

The adoption of iBeacon may have just been significantly changed by Facebook for their 745 million active mobile users, as reported on their January 28th SEC report. As regular readers of this blog know, applications are required for iBeacon support within iOS devices and their hugely adopted app now supports GPS, WiFi and Bluetooth beacons […]