Apple Watch: Tracking Customers with Digital Ads | Guest Post

Apple Watch as iBeacon

The much-anticipated Apple Watch is set for an early 2015 (sometime in March) release date. Now, we are all aware of its health-monitoring features but many mobile marketers believe that its real potentials lie elsewhere. The smart watch from Apple is actually good at putting digital ads on your potential customers’ wrists, helping you to […]

Facebook: A New Game for Beacons? | Guest Post

Facebook iBeacon

The adoption of iBeacon may have just been significantly changed by Facebook for their 745 million active mobile users, as reported on their January 28th SEC report. As regular readers of this blog know, applications are required for iBeacon support within iOS devices and their hugely adopted app now supports GPS, WiFi and Bluetooth beacons […]

Beacon Week San Francisco

Beacon Week San Francisco

Beacons are the ‘gateway drug to the Internet of Everything’. And as we’ve shifted from prototypes to large-scale deployments and start to see increasingly complex systems and devices for managing fleets of beacons, the number of use cases and businesses which will be built around the devices will only grow. This deck is for those […]

Samsung Makes Its Move: Beacons for Android, No App Required

samsung-placedge-beacon

Samsung will launch the Samsung Placedge Platform at their developer’s conference tomorrow, and with it will cut out the need for a brand to have its own app to detect beacons. Instead, Samsung will provide a sort of uber-application that sits at the device layer, detecting a shared registry of beacons and pushing messages via a […]

A Sad Day for Beacons: MacBeacon and Yosemite

MacBeacon

Maybe we were the only ones. But in the early days after Apple announced iBeacon and support for BLE we did a lot of running around. Did anyone else find themselves developing apps with Esimote, say, and then running around the office to test whether an app and its response to beacons? We had all […]

Beacons Make Brands Smarter (And Consumers Win)

ibeacon-tracking

Beacons make brands powerful. But the power comes at a price: because unlike passive detection technologies, beacons emit a signal. And that signal is both a godsend for brands and the source of their greatest terror: that a consumer will delete their app, that they’ll cross the line from contextual to creepy. Beacons can make […]

Apple Launches an iBeacon [and they call it a watch]

Apple Watch as iBeacon

The speculation was correct. Apple launched its own iBeacon. But it didn’t come in the form you might have been expecting. Instead, you’ll strap it to your wrist and in so doing, the power of beacons to help make sense of the world around us will have a very personal, tactile and physical connection – […]

Adding iBeacon to Your Mobile Strategy | Guest Post

ibeacon-tulpenland

Ever since Apple deployed Beacons across 254 of its stores in the US, there has been a substantial buzz around these tiny devices, that businesses believe will act as the magical bridge between the offline and online worlds. According to a recent study by eDigitalResearch, 78% of consumers agreed that they would be happy to […]

iBeacon Alternative: Arduino Beacons and Evothings HTML Studio

Arduino Beacon BLE

Want to create your own beacon? Grab an Arduino and check out the Evothings road map to make it happen. The company demonstrates how to use their Evothings Studio to deliver interactions based on HTML and Javascript to to the end user, whether for iOS or Android. Using a relaxation/exercise example, the company notes that […]

Google, Chrome and Open Beacons: Devices as URLs

google-beacon

It’s rare that you hear about proximity beacons without the name iBeacon being attached. Apple has built its own preferences and standards for how Bluetooth Low Energy (BLE) devices be deployed to a ‘proximity’ specification, and has built a portfolio of patents around user experiences. Yet in spite being associated with Apple, we’re still talking […]