iBeacon Examples: Game On

There’s a lot going on in the world of Bluetooth LE technology – or iBeacon, if you buy into the way Apple has managed to blanket the term for an entire industry. This weekend the Superbowl will be supplemented in the New York area with personalized advertising alerts for visitors to Times Square and MetLife […]

Problems with Estimote

In the world of Bluetooth LE, Estimote has become synonymous with beacons. Through brilliant promotions, fantastic product shots that have appeared on every major technology blog as the accompanying “beacon photo”, and more than 10,000 developer kits delivered worldwide the company is a Y-Combinator superstar. But while the company has never claimed to be at […]

iBeacon Auto: Your Car is a Beacon

Automatic Link has added Bluetooth LE functionality in the latest update to its ‘smart driving assistant’ and while it might be mostly a novelty at first it hints at a future in which beacons aren’t just confined to the walls of your local mall. By embedding a Bluetooth LE beacon in the Automatic Link device, […]

iOS 7.1: Will Apple Fix iBeacon?

Apple’s iBeacon is broken. Not in a serious show-stopping way. But there are enough little glitches and problems to make developers think they’re going slightly crazy as they play around with their Estimote or other beacons. But hope is on the horizon: we’re only a few beta releases away from the launch of iOS 7.1. […]

Growth Hacking Retail with iBeacon

Retail is the New Digital Battleground Physical world retailers will need to adopt the growth hacking strategies of their digital cousins if they’re going to survive. To some, growth hacking might just be a fancy name for online marketing. But at its core it represents the idea that marketing, sales, design and technology need to […]

What’s After Nest? Blue Maestro Sets the Bar for Bluetooth LE Devices

We’ve seen the future of Bluetooth LE. And it’s taking your temperature. While Nest is getting the press this week over its acquisition by Google for a cool $3.2 billion, it’s a plucky upstart from the UK that has us excited about how connected devices won’t just slip into the fabric of our lives – […]

Coke is It: iBeacon at the World Cup and in Global Mobile Efforts

Coke is heavily leaning towards an iBeacon experience at the 2014 World Cup in Brazil this summer calling the technology a potentially “major part of its marketing activity for major calendar events including the World Cup, for which it is a key sponsor”. If you needed any greater validation that iBeacons have a place in […]

Built with Estimote: inbeacons Launches Content Management System

inbeacons wants to give brands, retailers, tourist hot spots and other venues an easy way to deliver content based on Estimote beacons. While the company might just be headed for direct competition with Estimote itself, I was curious to learn more about their approach and recently interviewed Stefano Martino to find out what he’s learned […]

Who’s Winning the War for Beacons? Bluetooth LE Statistics

EarthPing is ¬†a Research Project Setting Out to Collect Bluetooth LE Data How many iBeacon devices are there in your local mall? How many connected products use Bluetooth LE? One developer wants us to all help find out and to contribute to a global effort to gather stats.¬†BlueScan is an Android app that lets you […]

iBeacon Resources: 3 of This Week’s “Must Reads”

We’re inspired everyday by the work of the becosystem – the loose coalition of companies, individuals and hardware manufacturers who are pushing the boundaries of Bluetooth LE and iBeacon technology. It can, frankly, be kind of hard to keep up. With the New Year barely a few days old we’ve already chatted with a dozen […]