iBeacon World-Changers: Washington Post Gets Beacons

iBeacon and Bluetooth LE are door-openers to “groundbreaking services that could enhance the average person’s life” according to the Washington Post. The well-researched article included interviews with some of the luminaries of the becosystem. Mark Wallace of Radius Networks highlighted Bluetooth LE beacons as “the next big technology” and pointed to the CES Scavenger Hunt that’s happening this week at the […]

What’s Next for Estimote: 5 Things to Watch With Its Next Launch

Estimote will launch an update in 2 weeks, right around the time the National Retail Federation is meeting in New York (a natural home for the company, who claims a clear focus on retail). The update will include a firmware update that addresses security concerns and the ability to manage UUIDs and connectivity and pairing. […]

Can Your Estimote Be Hacked? Yes It Can (For Now)

Your Beacons Can Be Hijacked (If You Don’t Do It Right) Estimote beacons can be ‘hacked’ and coders with malicious intent could change the advertising packet data in the devices. If the devices were being deployed on a large scale the exploit would mean that the beacon you put up in your store could, in […]

iBeacon and Brands: 5 Approaches to Engaging Customers

Bluetooth LE Will Power ROI-Driven Ways to Create Brand Engagement iBeacon technology will give brands a new toolkit for 2014: a natural extension of existing strategies and tactics, a way to get closer to the point of sale, and a new way to engage consumers. Brands will deploy proximity technology in retail but also as […]

5 UX Predictions for a World of iBeacons in 2014

User Experiences with Bluetooth LE Beacons Don’t End at Coupons Bluetooth LE powered devices will inspire a new generation of smart apps that slip you coupons as you shop, point out sales on shoes at Macy’s, or book you appointments at the Genius Bar. But the kinds of experiences we’ll have that are facilitated by […]

iBeacons with Content Management: Inside Kontakt

Kontakt Is The White Label of Bluetooth LE Beacons The Bluetooth LE beacons by Kontakt have become our go-to war horse: solid, dependable devices that are billed as the ‘white label solution’ for iBeacons. One of the amazing things about beacons is how many non-developers want to get their hands on the little devices and […]

Bluetooth LE: The Sign of a Paradigm Change for Computing

Each decade seems to bring its paradigm-shifting technology. And while Bluetooth LE is helping to make our devices smarter and more responsive to the physical world, they’re also the sign of a shift to task-specific, low-cost computers. The 80’s brought us the microprocessor, personified by the proliferation of the familiar beige box we know as […]

iBeacon Hits The Mall (And Why Shoppers Won’t Worry About Being Tracked)

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Bluetooth LE: Retail is the Top Story Retail was the top story for Bluetooth LE beacons in 2013. Which frankly isn’t saying very much: it’s hard to remember that iBeacon technology is only a few months old. When Apple unlocked Bluetooth LE capabilities in its phones and devices with the launch of iOS7 you’d expect […]

iBeacon Resources: Twitter, Google + and Link List

If you’re looking for ways to stay on top of the world of iBeacon and Bluetooth LE devices we’ve been doing some holiday housekeeping. We’ve only just started and we’re open to suggestions, links and updates. Think of it as your Christmas wish list – let us know what’s on it, and we’ll see what […]

Estimote’s Explosive Growth: 10,000 iBeacon Developers

Global Success Points to a Year of Bluetooth LE Estimote has over 10,000 developers worldwide working with its Bluetooth LE-capable beacons. For a technology that’s barely a few months old, the number represents a stunning level of traction. The news comes by way of Steve Cheney who recently joined Estimote as head of business operations […]