Beacons Hits The Beach – And a Magazine Near You

iBeacon Wearables

In a sign of how ubiquitous beacons will become, a campaign by Nivea shows that beacons definitely aren’t just for the shopping aisle – they’re for your kids, your dog or your refrigerator case full of caviar. The following campaign highlights an amazing concept: that beacons can be distributed directly in a magazine. With waterproof […]

The Future of iBeacon: Trends for the Year Ahead | Guest Post

Future of iBeacon

Where will iBeacon go next? What’s the future of proximity technology? We’ve moved far more rapidly than I think even Apple could have expected – shifting from pilots to large scale deployments across multiple industries in a compressed time period. Stefan Wolpers, who’s a stand-out thinker on the technology (and published a compelling overview of […]

Prisoner’s Dilemma: iOS 7.1 Challenges iBeacon Developers

ibeacon-dilemma

Apple has made iBeacon better with the release of iOS 7.1. But the changes in the consumer opt-in experience will will create new tensions in experience design that will challenge the entire market. The improvements are game changers: not only will your app now ‘range’ for beacons even if it’s closed, but there are other […]

iBeacon Design Paradigms: TabViews and Cards

eMbience iBeacon Platform Uses Gimbal Beacon and Services

How do you present content on an app that interacts with Bluetooth LE or iBeacons? In most demos, the apps generally present a new view when the user comes within range of specific beacons. Think of this approach as the “pop up window” for a world of beacons. But we’re always interested in new ways […]

iBeacon and Cause Marketing

ibeacon-cause-marketing

Brands and retailers will quickly look beyond the coupon or reward points as they begin to understand the possibilities of Bluetooth LE powered beacons. We’ve previously proposed five approaches, and among them was the idea of linking beacons to cause marketing or cause-related events: Cause marketing continues to be a high-growth area for brands, in […]

Showrooming the iBeacon Way

ibeacon-showrooming

Retailers struggle with showrooming: the use of mobile devices by consumers to quickly compare the price of a product in a store with its price online. iBeacon technology seems to hold the promise of an end this trend. But while that might be a short-term benefit, iBeacon also represents a more profound challenge to retailers: […]

Growth Hacking Retail with iBeacon

growth-hacking-retail

Retail is the New Digital Battleground Physical world retailers will need to adopt the growth hacking strategies of their digital cousins if they’re going to survive. To some, growth hacking might just be a fancy name for online marketing. But at its core it represents the idea that marketing, sales, design and technology need to […]

Coke is It: iBeacon at the World Cup and in Global Mobile Efforts

coke-ibeacon

Coke is heavily leaning towards an iBeacon experience at the 2014 World Cup in Brazil this summer calling the technology a potentially “major part of its marketing activity for major calendar events including the World Cup, for which it is a key sponsor”. If you needed any greater validation that iBeacons have a place in […]

iBeacon and Brands: 5 Approaches to Engaging Customers

Brands Coming Soon to a Beacon Near You

Bluetooth LE Will Power ROI-Driven Ways to Create Brand Engagement iBeacon technology will give brands a new toolkit for 2014: a natural extension of existing strategies and tactics, a way to get closer to the point of sale, and a new way to engage consumers. Brands will deploy proximity technology in retail but also as […]