5 UX Predictions for a World of iBeacons in 2014

User Experiences with Bluetooth LE Beacons Don’t End at Coupons Bluetooth LE powered devices will inspire a new generation of smart apps that slip you coupons as you shop, point out sales on shoes at Macy’s, or book you appointments at the Genius Bar. But the kinds of experiences we’ll have that are facilitated by […]

iBeacon and Bluetooth LE: An Introduction

Bluetooth beacons are a big deal. Whether you hear the term iBeacon or Bluetooth LE, the standard that will underpin a new generation of devices is turning the physical world into the new digital channel. I’d argue that for the first time we see a true merging of the physical and digital: there is no […]

Pinterest and Facebook Get Bluetooth Beacons? Meet You in the Middle

Is Pinterest on your Bluetooth beacon road map? What about Facebook? Or Google? Apple might be getting all the buzz – seemingly laying claim to the ‘invention’ of Bluetooth LE as an NFC killer. Macy’s might be laying stake to the erroneous idea that it’s the first retailer to put beacons in its stores. (Have […]

Bluetooth Beacons: Love, Intimacy and Seduction on the Internet of Things

Bluetooth LE and iBeacon technology opens up a new level of intimacy with your user. The seemingly subtle difference between location and proximity hides a more profound idea: that we can now move past where someone is and begin to craft experiences based on how close they are to something. Proximity technology is to location as watching […]

Design Thinking and the Internet of Things

The first challenges on the Internet of Things are engineering-based. Getting things to talk to each other, reverse engineering beacon packets and whacking away at code until I can figure out how to water the lawn or adjust the temperature in my living room. But technology alone is not the answer. Just because we can doesn’t […]

iBeacons, Mobile Marketing and the Meaning of Place

Geotargeted display advertising will quadruple in the coming years and is driving click-through rates for mobile marketing. But does an era of iBeacons mean we need a new definition of ‘place’? A new report by eMarketer pinpoints location data as a key driver to mobile display performance: As mobile budgets swell, brands are eager to […]

The Future of iBeacons: 5 Companies to Watch

If you want to see the future of iBeacons, don’t just look to retailers for the answer. Apple’s launch of iBeacons finally gives us a wireless tech that works across platforms and addresses the limitations of NFC and GPS. But the early focus seems to be on retail, with Business Week proclaiming that iBeacon is […]

iBeacons, Brands and the Internet of Things: Weekly Spotlight

This week, it isn’t when brands will feel the impact of iBeacons and the Internet of Things, it’s with what. Less Intrusive, More Intimate At GigaOm, interrupting consumers as they walk around a world of connected everything might be the easy money, but it’s smart content that will be the winner: “There are two options […]