iWatch, iBeacon and What’s Wrong With Wearables

When you working with iBeacon technology, the coming generation of wearable devices seems like a natural extension to how you think about user experiences. What better place, after all, to push a welcome message triggered by a beacon than to your wrist? If you’re not asking your customer to take their phone out of their pocket […]

Growth Hacking Retail with iBeacon

Retail is the New Digital Battleground Physical world retailers will need to adopt the growth hacking strategies of their digital cousins if they’re going to survive. To some, growth hacking might just be a fancy name for online marketing. But at its core it represents the idea that marketing, sales, design and technology need to […]

Bluetooth LE: Where Go the Wearables, So Go I

Designing for a world of beacons isn’t about making current transaction-based systems more efficient: it’s about designing experiences that matter to users. I was reminded of this by a summary of design principles for wearable devices by Marcus Weller (emphasis added): “In the coming decade, wearable technology will touch nearly every aspect of our lives. It […]

Design Thinking and the Internet of Things

The first challenges on the Internet of Things are engineering-based. Getting things to talk to each other, reverse engineering beacon packets and whacking away at code until I can figure out how to water the lawn or adjust the temperature in my living room. But technology alone is not the answer. Just because we can doesn’t […]