Be The Force: Beacons as Moral Agents

The story of technology swings from narratives of hope to a kind of collective despair and anxiety. We create myths out of people who walk around in faded jeans and hoodies and in the next breath have nightmares about robots taking over our factories, our homes, our cities, our collective conscience. We revere Steve Jobs or […]

Apple Launches an iBeacon [and they call it a watch]

Apple Watch as iBeacon

The speculation was correct. Apple launched its own iBeacon. But it didn’t come in the form you might have been expecting. Instead, you’ll strap it to your wrist and in so doing, the power of beacons to help make sense of the world around us will have a very personal, tactile and physical connection – […]

Adding iBeacon to Your Mobile Strategy | Guest Post

Ever since Apple deployed Beacons across 254 of its stores in the US, there has been a substantial buzz around these tiny devices, that businesses believe will act as the magical bridge between the offline and online worlds. According to a recent study by eDigitalResearch, 78% of consumers agreed that they would be happy to […]

iBeacon and Education: Bringing Beacons to the Classroom

iBeacon in the Classroom

iBeacon and related technology has a role in the classroom. But while it’s great to have a cool technology for the classroom (acetates on overhead projectors were probably once considered the height of interactive teaching) it’s just a gadget if there isn’t well-considered andragogy or pedagogy. I’ve spent the better part of my career exploring […]

iWatch, iBeacon and What’s Wrong With Wearables

When you working with iBeacon technology, the coming generation of wearable devices seems like a natural extension to how you think about user experiences. What better place, after all, to push a welcome message triggered by a beacon than to your wrist? If you’re not asking your customer to take their phone out of their pocket […]

iBeacon for Health: With BLE, a Nudge Will Do

Project Boundary wants to make you healthier. By placing beacons at key locations, it encourages you to make better choices based on proximity, using gamification to reward participants. A beacon at an elevator, for example, can send a message encouraging you to take the stairs instead. Do so and unlock the mountaineer achievement and get […]

Beacons Hits The Beach – And a Magazine Near You

In a sign of how ubiquitous beacons will become, a campaign by Nivea shows that beacons definitely aren’t just for the shopping aisle – they’re for your kids, your dog or your refrigerator case full of caviar. The following campaign highlights an amazing concept: that beacons can be distributed directly in a magazine. With waterproof […]

iBeacon UX and Design: 3 Ways Beacons Will Reconstruct Reality

Reality is messy. That’s the secret challenge of iBeacon and Bluetooth LE proximity devices. Think about it: we live in an online world where design has gone “flat”, where iOS7 took away all the felt and leather and extrusions so that the interface gave “deference” to content and where Google marches on with an improved […]

The Future of iBeacon: Trends for the Year Ahead | Guest Post

Where will iBeacon go next? What’s the future of proximity technology? We’ve moved far more rapidly than I think even Apple could have expected – shifting from pilots to large scale deployments across multiple industries in a compressed time period. Stefan Wolpers, who’s a stand-out thinker on the technology (and published a compelling overview of […]

iBeacon Wearables (And Outdoor Beacons Too!)

Bluetooth LE beacons built into sunglasses are getting a lot of press this week. At 9to5Mac they report on an upcoming crowd funding campaign being planned by Tzukuri who have designed a beautiful set of frames with a built in beacon – misplace your sunglasses and an app on your phone will notify you that you’re […]