Beacon Hackathon: UK Edition

A Hackathon will be held this weekend (April 25-27th) in the UK with presentations by beacon providers on Friday evening, and two days of coding and judging on Saturday and Sunday. The event, being hosted by BeMyApp, follows on the success of the company’s San Francisco edition. You don’t need to be a coder to […]

iBeacon UX Design Approach: Visible or Invisible?

Proximity-based experiences challenge mobile designers to think of the user experience in new ways. iBeacon and Bluetooth LE powered beacons might be a simple technology – after all, the only thing they really do is broadcast a small radio signal. But that signal allows an app to, well, do stuff based not on a user’s location, […]

Prisoner’s Dilemma: iOS 7.1 Challenges iBeacon Developers

Apple has made iBeacon better with the release of iOS 7.1. But the changes in the consumer opt-in experience will will create new tensions in experience design that will challenge the entire market. The improvements are game changers: not only will your app now ‘range’ for beacons even if it’s closed, but there are other […]

iBeacon Design Paradigms: TabViews and Cards

How do you present content on an app that interacts with Bluetooth LE or iBeacons? In most demos, the apps generally present a new view when the user comes within range of specific beacons. Think of this approach as the “pop up window” for a world of beacons. But we’re always interested in new ways […]

iBeacon and Bluetooth LE: Markers for the Digital Age

Beacons are just a pile of rocks… Guest Post: Richard Grundy, CTO, Techdept So you may well have heard that beacons (in their many formats) are the marketing gold of the digital age. What many will not tell you is that when you get down to the basics beacons are simply the modern digital equivalent […]

iBeacon Examples: Game On

There’s a lot going on in the world of Bluetooth LE technology – or iBeacon, if you buy into the way Apple has managed to blanket the term for an entire industry. This weekend the Superbowl will be supplemented in the New York area with personalized advertising alerts for visitors to Times Square and MetLife […]

Showrooming the iBeacon Way

Retailers struggle with showrooming: the use of mobile devices by consumers to quickly compare the price of a product in a store with its price online. iBeacon technology seems to hold the promise of an end this trend. But while that might be a short-term benefit, iBeacon also represents a more profound challenge to retailers: […]

From Disney to Tulips: iBeacon and the Future of Attractions

With tens of millions of dollars of investment and the Disney Empire behind it, the MagicBand has redefined how a place-based experience can be…well, magical: It’s a unique system that uses a sensor laden wristband to enhance the entire spectrum of their Disney experience from trip planning, ticketing and access to payment and photo management. […]

Growth Hacking Retail with iBeacon

Retail is the New Digital Battleground Physical world retailers will need to adopt the growth hacking strategies of their digital cousins if they’re going to survive. To some, growth hacking might just be a fancy name for online marketing. But at its core it represents the idea that marketing, sales, design and technology need to […]

What’s After Nest? Blue Maestro Sets the Bar for Bluetooth LE Devices

We’ve seen the future of Bluetooth LE. And it’s taking your temperature. While Nest is getting the press this week over its acquisition by Google for a cool $3.2 billion, it’s a plucky upstart from the UK that has us excited about how connected devices won’t just slip into the fabric of our lives – […]