iBeacon and Brands: 5 Approaches to Engaging Customers

Bluetooth LE Will Power ROI-Driven Ways to Create Brand Engagement iBeacon technology will give brands a new toolkit for 2014: a natural extension of existing strategies and tactics, a way to get closer to the point of sale, and a new way to engage consumers. Brands will deploy proximity technology in retail but also as […]

5 UX Predictions for a World of iBeacons in 2014

User Experiences with Bluetooth LE Beacons Don’t End at Coupons Bluetooth LE powered devices will inspire a new generation of smart apps that slip you coupons as you shop, point out sales on shoes at Macy’s, or book you appointments at the Genius Bar. But the kinds of experiences we’ll have that are facilitated by […]

Is Apple Tracking Shoppers? No: The Power is In Their Hands

With Apple’s launch of Bluetooth LE powered beacons in its US stores over the weekend we have a major national rollout that demonstrates the value of proximity-based shopping experiences. There have been sputters with its rollout. Multiple welcome notifications and content that doesn’t actually ‘match’ the consumer’s location in the store can give the mistaken […]

iBeacon Magazines: Content that Unlocks at Your Local Bar

Exact Editions has launched ByPlace(TM) a service for publishers that lets them deliver content through Apple’s Newstand based on iBeacon proximity technology. Bluetooth LE, which powers small ‘beacons’ (such as Estimote) that can be popped onto a shop wall or counter, sends a small packet of data to a user’s phone or iPad. Once the […]

Bluetooth LE: Where Go the Wearables, So Go I

Designing for a world of beacons isn’t about making current transaction-based systems more efficient: it’s about designing experiences that matter to users. I was reminded of this by a summary of design principles for wearable devices by Marcus Weller (emphasis added): “In the coming decade, wearable technology will touch nearly every aspect of our lives. It […]

Apple iBeacon and the iWatch: Why API Failures Point to Wearable Devices

The ‘failures’ of the Apple iBeacon(tm) API might not be errors after all: instead, they might hold a hint of a coming generation of wearable devices and, perhaps, the long-rumored iWatch. We’ve been spending a lot of time on ‘work-arounds’ to how Apple handles Bluetooth LE. The iBeacon programming framework is deceptively simple: look for […]

iBeacon and Bluetooth LE: An Introduction

Bluetooth beacons are a big deal. Whether you hear the term iBeacon or Bluetooth LE, the standard that will underpin a new generation of devices is turning the physical world into the new digital channel. I’d argue that for the first time we see a true merging of the physical and digital: there is no […]

Pinterest and Facebook Get Bluetooth Beacons? Meet You in the Middle

Is Pinterest on your Bluetooth beacon road map? What about Facebook? Or Google? Apple might be getting all the buzz – seemingly laying claim to the ‘invention’ of Bluetooth LE as an NFC killer. Macy’s might be laying stake to the erroneous idea that it’s the first retailer to put beacons in its stores. (Have […]