iBeacon: Apple’s Secret Retail Weapon

Steve Job's Dream: The Entire World Is An Apple Device

With all eyes on Angela Ahrendts, Apple’s new chief of retail (for both offline and online channels), Bloomberg Business Week thinks that iBeacon technology won’t be far from her mind when she assumes the new role in Cupertino. According to Business Week, iBeacons are retail’s new secret weapon. But they wonder why it also seems […]

iBeacons: Why Form Factors Matter

Estimote beacons: it's turtles all the way down

It’s a brave new world of beacons, a place in which the world will be talking to your phone rather than the other way around. And as you get used to the idea that a lamp post or a store shelf or the equipment at the local gym is sending silent pings to your mobile […]