The Future of Beacon Technology | Guest Post

Guest Post by Jakub Krzych, CEO and Co-Founder of Estimote Jakub Krzych is CEO and Co-Founder of Estimote, Inc. In this (epic) guest post, he provides his thoughts and insights into the future of Web and mobile apps, the introduction of Google Eddystone and beacon support, and his visionĀ for what it takes to bring digital […]

Apple Launches an iBeacon [and they call it a watch]

Apple Watch as iBeacon

The speculation was correct. Apple launched its own iBeacon. But it didn’t come in the form you might have been expecting. Instead, you’ll strap it to your wrist and in so doing, the power of beacons to help make sense of the world around us will have a very personal, tactile and physical connection – […]

iBeacon Feels the Squeeze: Adapt (or Die?)

iOS8 is a monumental move towards devices that are more connected, more aware, and increasingly powered by iBeacon and Bluetooth LE technology. And yet in spite Apple shifting the emphasis from the screen to the world around the screen, iBeacon device makers are about to feel the squeeze. Google is expected to follow suit with […]

WWDC: Bringing Home the iBeacon

It’s hard to resist the parlor game of guessing what Apple will launch at its World Wide Developers Conference – but with the Wall Street Journal reporting that iBeacon will get time on stage during the keynote, I’ll add a few more last minute predictions to the list I posted this weekend. With Apple expected […]

iBeacon Sees the Light: Powering a New Generation of Bluetooth LE

Next Generation of Devices Use Energy Harvesting Balancing the user experience with maintaining battery power on an iBeacon or Bluetooth LE device is a key development challenge. Set your advertising or signal power too high and your battery will run out in weeks. Set it too low and your battery could last years – but […]

iBeacon Update: Success Factors and Myths

Beacons will change the way our phones respond to proximity – a paradigm change from location-based interactions. It will move us from coupons being delivered in a store aisle to an understanding that everything can be a beacon – from a moving car to another person, from the front door of a store to the […]

iBeacon Development: 5 UX and Design Challenges

It seems simple enough: put a beacon on the wall, call a few classes inside your iOS app, release it to your users and watch with joy as they receive a helpful welcome message when they walk in the front door. But iBeacon development isn’t that simple and it’s challenging designers, coders and business development […]

Problems with Estimote

In the world of Bluetooth LE, Estimote has become synonymous with beacons. Through brilliant promotions, fantastic product shots that have appeared on every major technology blog as the accompanying “beacon photo”, and more than 10,000 developer kits delivered worldwide the company is a Y-Combinator superstar. But while the company has never claimed to be at […]