What’s After Nest? Blue Maestro Sets the Bar for Bluetooth LE Devices

We’ve seen the future of Bluetooth LE. And it’s taking your temperature. While Nest is getting the press this week over its acquisition by Google for a cool $3.2 billion, it’s a plucky upstart from the UK that has us excited about how connected devices won’t just slip into the fabric of our lives – […]

Built with Estimote: inbeacons Launches Content Management System

inbeacons wants to give brands, retailers, tourist hot spots and other venues an easy way to deliver content based on Estimote beacons. While the company might just be headed for direct competition with Estimote itself, I was curious to learn more about their approach and recently interviewed Stefano Martino to find out what he’s learned […]

Who Stole Your Estimote? The Mysterious Case of the Missing Mote

File this away under mostly amusing, but I suppose there’s a lesson here in iBeacon security, ranging and boardroom ethics. In a slightly hilarious tale of a presentation which went from Epic Fail to detective thriller Julien Terraz tells us how the presentation to a client in Paris took an unexpected turn when one of their Estimote […]

What’s Next for Estimote: 5 Things to Watch With Its Next Launch

Estimote will launch an update in 2 weeks, right around the time the National Retail Federation is meeting in New York (a natural home for the company, who claims a clear focus on retail). The update will include a firmware update that addresses security concerns and the ability to manage UUIDs and connectivity and pairing. […]

Can Your Estimote Be Hacked? Yes It Can (For Now)

Your Beacons Can Be Hijacked (If You Don’t Do It Right) Estimote beacons can be ‘hacked’ and coders with malicious intent could change the advertising packet data in the devices. If the devices were being deployed on a large scale the exploit would mean that the beacon you put up in your store could, in […]

Estimote’s Explosive Growth: 10,000 iBeacon Developers

Global Success Points to a Year of Bluetooth LE Estimote has over 10,000 developers worldwide working with its Bluetooth LE-capable beacons. For a technology that’s barely a few months old, the number represents a stunning level of traction. The news comes by way of Steve Cheney who recently joined Estimote as head of business operations […]

Qualcomm Gimbal: New Beacons Set the Bar for Bluetooth LE

The world of beacons just got a lot more interesting with the launch of Gimbal beacons by Qualcomm. Not only are the beacons cheap but they come with a robust back-end system, software developer kit, and all the weight of the Qualcomm brand. While start-ups like Estimote have grabbed most of the headlines in the […]

Hybrid Bluetooth LE: The Next Generation of iBeacon Is Already Here

The next generation of Bluetooth LE devices will let you know when the front door is opened, whether your bacon is crisp enough for you, and let you tap into free WiFi to overcome limits to 3G/4G bandwidth in a store. For all the talk about beacons, the true power of a connected world comes […]

Pinterest and Facebook Get Bluetooth Beacons? Meet You in the Middle

Is Pinterest on your Bluetooth beacon road map? What about Facebook? Or Google? Apple might be getting all the buzz – seemingly laying claim to the ‘invention’ of Bluetooth LE as an NFC killer. Macy’s might be laying stake to the erroneous idea that it’s the first retailer to put beacons in its stores. (Have […]