Apple, Android and Beacons: Lessons from a Live Event | Guest Post

android beacon event app

Location based advertising has been a holy grail for retailers for a long time and until now there were no reliable and cost efficient solution to manage it. Beacon technology has a potential to solve most challenges of location based advertising. However, developers feedback based on real experience is still scarce. When we were asked […]

Coachella the iBeacon Way: How Bluetooth LE Will Change Events

Guest Column by Tim Groot We have already seen many diverse user cases for beacons ranging from a digital minefield in New York to a tulip theme park in The Netherlands. And as of this week we can add Coachella 2014 to that list. Two points can be found in the what’s new section of […]