iBeacon for Health: With BLE, a Nudge Will Do

Project Boundary wants to make you healthier. By placing beacons at key locations, it encourages you to make better choices based on proximity, using gamification to reward participants. A beacon at an elevator, for example, can send a message encouraging you to take the stairs instead. Do so and unlock the mountaineer achievement and get […]

Inside Gimbal: Qualcomm Beacons Tackle Bluetooth LE Challenges

Qualcomm has done a lot right with its new Bluetooth LE beacons. Its devices are low-cost and it offers a full SDK for iOS proximity services, and geofencing support for Android devices. Gimbal Pricing Qualcomm is taking a low-cost strategy for the beacons themselves – pricing them as low as $5 for their Series 10 […]

Qualcomm Gimbal: New Beacons Set the Bar for Bluetooth LE

The world of beacons just got a lot more interesting with the launch of Gimbal beacons by Qualcomm. Not only are the beacons cheap but they come with a robust back-end system, software developer kit, and all the weight of the Qualcomm brand. While start-ups like Estimote have grabbed most of the headlines in the […]