The Future of Beacon Technology | Guest Post

Google Eddystone

Guest Post by Jakub Krzych, CEO and Co-Founder of Estimote Jakub Krzych is CEO and Co-Founder of Estimote, Inc. In this (epic) guest post, he provides his thoughts and insights into the future of Web and mobile apps, the introduction of Google Eddystone and beacon support, and his visionĀ for what it takes to bring digital […]

Google Updates Terms of Service for the Physical Web

Screenshot 2015-07-23 08.22.25

Google has updated its Terms of Service for Chrome to clarify the use of the browser as part of the “Physical Web“. The update, which coincides with the release of beacon detection in Chrome browsers for iOS (with Android support expected in the coming days), clarifies that users won’t be sharing personally identifiable data from […]

Google Eddystone Jumps into the Browser on iOS

eddystone-chrome

Your browser will now connect to ‘cookies’ in the physical world – beacons, which can now broadcast a Web URL as part of Google’s new Eddystone protocol. And Google is planting its flag on iOS devices first. By launching beacon support within Chrome, Google is effectively bypassing the gatekeepers at Apple and providing support for […]

Google Loves Apple (In a World of Beacons)

google-eddystone

  The launch of Eddystone by Google has, at long last, addressed a challenge in creating proximity experiences with beacons. Namely, that the software tools for beacon detection and interaction were less robust for Android development than for Apple devices. The media narrative, as always, paints the move by Google as a showdown between Eddystone […]

Google, Chrome and Open Beacons: Devices as URLs

google-beacon

It’s rare that you hear about proximity beacons without the name iBeacon being attached. Apple has built its own preferences and standards for how Bluetooth Low Energy (BLE) devices be deployed to a ‘proximity’ specification, and has built a portfolio of patents around user experiences. Yet in spite being associated with Apple, we’re still talking […]

Apple Cracks Down on iBeacon for Android

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Apple is cracking down on associations of Android devices with the iBeacon spec. The move may hint at a larger war to own variations of the standards by which our phones ‘hear’ Bluetooth LE (BLE) beacons. Vendors have started complying with guidelines set by Apple and have, as a result, been forced to ‘scrub’ their […]

iBeacon Auto: Your Car is a Beacon

Image Via: Automatic

Automatic Link has added Bluetooth LE functionality in the latest update to its ‘smart driving assistant’ and while it might be mostly a novelty at first it hints at a future in which beacons aren’t just confined to the walls of your local mall. By embedding a Bluetooth LE beacon in the Automatic Link device, […]

Pinterest and Facebook Get Bluetooth Beacons? Meet You in the Middle

Stick'N Find Imagined as a Pinterest Pin

Is Pinterest on your Bluetooth beacon road map? What about Facebook? Or Google? Apple might be getting all the buzz – seemingly laying claim to the ‘invention’ of Bluetooth LE as an NFC killer. Macy’s might be laying stake to the erroneous idea that it’s the first retailer to put beacons in its stores. (Have […]