Apple iBeacon: Launching an Era

And we’re off. Today, Apple launched its iBeacon technology at all of its US stores and with it has created the equivalent of a giant nationwide product demo for Bluetooth LE technology. Moving beyond, say, what Macy’s is doing with pushing specials and offers to customers as they shop, Apple has integrated iBeacon technology into […]

iBeacon Magazines: Content that Unlocks at Your Local Bar

Exact Editions has launched ByPlace(TM) a service for publishers that lets them deliver content through Apple’s Newstand based on iBeacon proximity technology. Bluetooth LE, which powers small ‘beacons’ (such as Estimote) that can be popped onto a shop wall or counter, sends a small packet of data to a user’s phone or iPad. Once the […]

Bluetooth LE: Android v Apple – The Startling Difference

A startling difference between Apple and Android devices is highlighted in an analysis by Cambridge Consultants. While the report examines previous generations of devices and operating systems, it highlights the importance of accounting for a wide spread in designing Bluetooth LE experiences. Updated:¬†With feedback from the whitepaper author, we’ve corrected this post to reflect that […]

iBeacon and HTML5: Belly Checks in with Bluetooth LE

Belly, the popular loyalty check-in program for retailers, has been playing around with Bluetooth LE and in a recent blog post outlines how it uses an HTML5 app to call the native iBeacon capabilities on a phone. The advantage? When compared to NFC or their standard check-in process (which uses QR codes), Bluetooth LE check-ins […]

Apple iBeacon and the iWatch: Why API Failures Point to Wearable Devices

The ‘failures’ of the Apple iBeacon(tm) API might not be errors after all: instead, they might hold a hint of a coming generation of wearable devices and, perhaps, the long-rumored iWatch. We’ve been spending a lot of time on ‘work-arounds’ to how Apple handles Bluetooth LE. The iBeacon programming framework is deceptively simple: look for […]

iBeacon Cash: Apple Gets Closer to Being a Bank

Apple continues to edge closer to turning your phone into a wallet and both a patent filing and job announcement demonstrate how its iBeacon technology is a key piece in the mobile payment puzzle. As I’ve written before, Apple has all the components you’d need to turn mobile devices into payment machines: credit cards on […]

iBeacon and Bluetooth LE: An Introduction

Bluetooth beacons are a big deal. Whether you hear the term iBeacon or Bluetooth LE, the standard that will underpin a new generation of devices is turning the physical world into the new digital channel. I’d argue that for the first time we see a true merging of the physical and digital: there is no […]

Bluetooth LE: In a World of Connected Devices, My Home Is The World

The Internet of Things isn’t new. For a while now we’ve had tags in clothing and sensors that can detect the flow in a distant pipeline or traffic jams around the corner. But looking towards a consumer-facing IoT, the extent of our dreaming was a fridge that would detect whether we needed to buy milk […]