Apple Watch: Tracking Customers with Digital Ads | Guest Post

Apple Watch as iBeacon

The much-anticipated Apple Watch is set for an early 2015 (sometime in March) release date. Now, we are all aware of its health-monitoring features but many mobile marketers believe that its real potentials lie elsewhere. The smart watch from Apple is actually good at putting digital ads on your potential customersā€™ wrists, helping you to […]

Kontakt Cloud Beacon: Shipping Goodness

cloud-beacon

Kontakt.io is finally shipping its Cloud Beacon developer kits – and the little units pack a powerful punch. Their Cloud Beacon is one of a suite of emerging technologies that support large-scale beacon deployments. They help overcome issues with security, monitoring, management and quality assurance and bring proximity technology to an industrial-scale/enterprise-grade level which may […]

Samsung Makes Its Move: Beacons for Android, No App Required

samsung-placedge-beacon

Samsung will launch theĀ Samsung Placedge Platform at their developer’s conference tomorrow, and with it will cut out the need for a brand to have its own app to detect beacons. Instead, Samsung will provide a sort of uber-application that sits at the device layer, detecting a shared registry of beacons and pushing messages via a […]

A Sad Day for Beacons: MacBeacon and Yosemite

MacBeacon

Maybe we were the only ones. But in the early days after Apple announced iBeacon and support for BLE we did a lot of running around. Did anyone else find themselves developing apps with Esimote, say, and then running around the office to test whether an app and its response to beacons? We had all […]

Beacons Make Brands Smarter (And Consumers Win)

ibeacon-tracking

Beacons make brands powerful. But the power comes at a price: because unlike passive detection technologies, beacons emit a signal. And that signal is both a godsend for brands and the source of their greatest terror: that a consumer will delete their app, that they’ll cross the line from contextual to creepy. Beacons can make […]

Apple Launches an iBeacon [and they call it a watch]

Apple Watch as iBeacon

The speculation was correct. Apple launched its own iBeacon. But it didn’t come in the form you might have been expecting. Instead, you’ll strap it to your wrist and in so doing, the power of beacons to help make sense of the world around us will have a very personal, tactile and physical connection – […]

Apple, Android and Beacons: Lessons from a Live Event | Guest Post

android beacon event app

Location based advertising has been a holy grail for retailers for a long time and until now there were no reliable and cost efficient solution to manage it. Beacon technology has a potential to solve most challenges of location based advertising. However, developers feedback based on real experience is still scarce. When we were asked […]

Adding iBeacon to Your Mobile Strategy | Guest Post

ibeacon-tulpenland

Ever since Apple deployed Beacons across 254 of its stores in the US, there has been a substantial buzz around these tiny devices, that businesses believe will act as the magical bridge between the offline and online worlds. According to a recent study by eDigitalResearch, 78% of consumers agreed that they would be happy to […]