iBeacon is the Football of Technology

Apple may be the Brazil of technology companies and England might be Microsoft, but Time Magazine has missed the bigger story: that football itself is the iBeacon of sports. Now, I’m a once-every-four-years fan of football. But when I do, I find watching it is hypnotic (whereas golf, say, just makes me sleepy). I was […]

iBeacon for Health: With BLE, a Nudge Will Do

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Project Boundary wants to make you healthier. By placing beacons at key locations, it encourages you to make better choices based on proximity, using gamification to reward participants. A beacon at an elevator, for example, can send a message encouraging you to take the stairs instead. Do so and unlock the mountaineer achievement and get […]

iOS8: The iBeacon Revolution | Guest Post

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Indoor maps, increased privacy and instant discoverability: Why iOS 8 Will Again Revolutionise Retail Apps by Ildiko Hudson, Beacondo As the iBeacon ecosystem flourishes and the technology gathers momentum beyond early adopters, its limitations have become clearer: accuracy is sometimes poor, users have concerns that stores are spying on them, and even with the smartest […]

Coke Is It – And Gets iBeacon

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Speaking at the Cannes Lions festival, the Coke VP of Global Connections had this to say about iBeacon technology: “The aim is by the end of 2020 for there to be 20 million pieces of equipment around the world that have an electric socket in them, and imagine what would happen if iBeacon technology would […]

iBeacon Feels the Squeeze: Adapt (or Die?)

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iOS8 is a monumental move towards devices that are more connected, more aware, and increasingly powered by iBeacon and Bluetooth LE technology. And yet in spite Apple shifting the emphasis from the screen to the world around the screen, iBeacon device makers are about to feel the squeeze. Google is expected to follow suit with […]

iOS8 : Bigger Than iBeacon

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Apple gave us iBeacon with the launch of iOS7. It opened up a wave of innovation around proximity-based experiences that was showing no signs of slowing down. But iOS8 is orders of magnitude more significant. At its World Wide Developer Conference Apple didn’t just tweak a few iBeacon settings or add a few new classes […]

WWDC: Bringing Home the iBeacon

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It’s hard to resist the parlor game of guessing what Apple will launch at its World Wide Developers Conference – but with the Wall Street Journal reporting that iBeacon will get time on stage during the keynote, I’ll add a few more last minute predictions to the list I posted this weekend. With Apple expected […]

iBeacon the Kinvey Way: Enterprise Grade Insights

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Kinvey, a powerful backend as service provider for mobile developers, agencies and enterprise, recently launched iBeacon and BLE support. As a companion to its launch (and demo at the Gluecon conference), Kinvey developer Mike Katz has written an exceptional overview of their experiences developing a beacon-enabled app. Kinvey: Enterprise-Grade The launch of iBeacon/BLE support by […]

Apple and the Closed System: Is Apple Slowly Locking Down iBeacon?

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Apple will no longer allow users to manually input iBeacon UUID numbers into an app, thus further locking off the ability for apps to scan for beacons that aren’t their own. Which leads to a larger question – which is better, a large open system or a closed and controlled one? These moves by Apple […]