iBeacon Update: Success Factors and Myths

Beacons will change the way our phones respond to proximity – a paradigm change from location-based interactions. It will move us from coupons being delivered in a store aisle to an understanding that everything can be a beacon – from a moving car to another person, from the front door of a store to the […]

Coachella the iBeacon Way: How Bluetooth LE Will Change Events

Guest Column by Tim Groot We have already seen many diverse user cases for beacons ranging from a digital minefield in New York to a tulip theme park in The Netherlands. And as of this week we can add Coachella 2014 to that list. Two points can be found in the what’s new section of […]

iBeacon Rule Britannia

If you want to get a sense of the future of iBeacons and the Internet of Things you can’t go wrong if you start in the UK. With a vibrant start-up scene, a truly mobile-first culture, and large companies that are innovating like scrappy upstarts the country will continue to be one of the world’s […]

Time Magazine Coverage of iBeacon

  Time Magazine believes beacons might just give retailers the same kind of insights that online merchants get. In an article in the current issue of the magazine, Harry McCracken  writes that: By melding your physical position with facts they’ve already collected about you from rewards programs, brick-and-mortar businesses can finally get the potentially profitable […]

FlyBeacon: Travel Smart with iBeacon

iBeacon technology will follow you everywhere – from the store to the airport lounge and into your luggage. We envision a future for iBeacon in which it isn’t just the big chains that drive a new vision for the smart hotel, but also the big disrupters like Airbnb. Now, a scrappy team at MashHacks, sponsored […]

iBeacon and Events: Lessons from SXSW

Guest Column by Brian Duggan Much has been written lately about iBeacon technology and how it will revolutionize retail. Now the attention seems to be shifting to its impact on larger public spaces and the events that take place in them. While Apple itself has been the poster child for initial retail applications, the work MLB is doing in the event […]

Sonic Notify: Hoops Jones, Beacon Adventurer

Sonic Notify has been rocking its beacon technology lately, helping drive an Indiana Jones adventure and seat upgrades for the Golden State Warriors. Its beacons can include both audio and Bluetooth LE signals (thus letting them communicate with a wider range of Android and other phones). Beacons And The Temple of Doom The New York-based […]

World’s First iBeacon Documentary: Wayfinding for the Digital Age

The world’s first documentary developed and experienced around iBeacon technology asks a profound question: in an age of connected devices, Google maps and a fully catalogued human genome, what’s left to explore? When it’s becoming impossible to get lost, what value are we losing from the experience of wandering into uncharted territory? Anagram’s Door in […]

Airbnb iBeacon? The Future of the Smart Hotel

Just like retailers imagine they can reinvigorate retail through beacons, so do hotels. But while they seek to reinvent their industries, they also need to keep an eye out for newcomers and imagine how upstarts like Uber or Airbnb might reimagine the end-to-end experience of place. The Smart Hotel Tim Groot imagines traditional hotels in […]

Prisoner’s Dilemma: iOS 7.1 Challenges iBeacon Developers

Apple has made iBeacon better with the release of iOS 7.1. But the changes in the consumer opt-in experience will will create new tensions in experience design that will challenge the entire market. The improvements are game changers: not only will your app now ‘range’ for beacons even if it’s closed, but there are other […]