Be The Force: Beacons as Moral Agents

ibeacon-ethics

The story of technology swings from narratives of hope to a kind of collective despair and anxiety. We create myths out of people who walk around in faded jeans and hoodies and in the next breath have nightmares about robots taking over our factories, our homes, our cities, our collective conscience. We revere Steve Jobs or […]

Samsung Placedge SDK and Resources

Samsung Placedge

Samsung will launch its beacon platform to developers tomorrow. And while the headline is that they’ll be offering a way to let brands use a shared app/beacon registry to reach consumers and thus not even necessarily NEED their own app, they’re also releasing tools for developers. This move also suggests that the biggest competitor to […]

Beacons Make Brands Smarter (And Consumers Win)

ibeacon-tracking

Beacons make brands powerful. But the power comes at a price: because unlike passive detection technologies, beacons emit a signal. And that signal is both a godsend for brands and the source of their greatest terror: that a consumer will delete their app, that they’ll cross the line from contextual to creepy. Beacons can make […]

Adding iBeacon to Your Mobile Strategy | Guest Post

ibeacon-tulpenland

Ever since Apple deployed Beacons across 254 of its stores in the US, there has been a substantial buzz around these tiny devices, that businesses believe will act as the magical bridge between the offline and online worlds. According to a recent study by eDigitalResearch, 78% of consumers agreed that they would be happy to […]

iBeacon Alternative: Arduino Beacons and Evothings HTML Studio

Arduino Beacon BLE

Want to create your own beacon? Grab an Arduino and check out the Evothings road map to make it happen. The company demonstrates how to use their Evothings Studio to deliver interactions based on HTML and Javascript to to the end user, whether for iOS or Android. Using a relaxation/exercise example, the company notes that […]

Google, Chrome and Open Beacons: Devices as URLs

google-beacon

It’s rare that you hear about proximity beacons without the name iBeacon being attached. Apple has built its own preferences and standards for how Bluetooth Low Energy (BLE) devices be deployed to a ‘proximity’ specification, and has built a portfolio of patents around user experiences. Yet in spite being associated with Apple, we’re still talking […]

iBeacon Raises Stakes: Kontakt.io Takes Investment

Kontakt iBeacon Kit

We’ve long been fans of Kontakt.io. The company, which was one of the early entrants into the (now crowded) field of Bluetooth Low Energy beacons has displayed a solid approach to technology that avoided flash and dazzle for good old solid coding and services. While their earliest beacons weren’t anything fancy, the company kept improving, […]

iWatch, iBeacon and What’s Wrong With Wearables

iWatch Concept from Charlie No

When you working with iBeacon technology, the coming generation of wearable devices seems like a natural extension to how you think about user experiences. What better place, after all, to push a welcome message triggered by a beacon than to your wrist? If you’re not asking your customer to take their phone out of their pocket […]