iBeacon in the Enterprise

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iBeacon will play a role in the office of the future. The role of mobile in the enterprise has undergone a sea change in the past year or two. With companies increasingly abandoning hope that they can prevent the “bring your own device” (BYOD) tidal wave, employees are demanding consumer-level quality in enterprise app experiences. […]

iBeacon for Health: With BLE, a Nudge Will Do

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Project Boundary wants to make you healthier. By placing beacons at key locations, it encourages you to make better choices based on proximity, using gamification to reward participants. A beacon at an elevator, for example, can send a message encouraging you to take the stairs instead. Do so and unlock the mountaineer achievement and get […]

Coke Is It – And Gets iBeacon

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Speaking at the Cannes Lions festival, the Coke VP of Global Connections had this to say about iBeacon technology: “The aim is by the end of 2020 for there to be 20 million pieces of equipment around the world that have an electric socket in them, and imagine what would happen if iBeacon technology would […]

iBeacon Feels the Squeeze: Adapt (or Die?)

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iOS8 is a monumental move towards devices that are more connected, more aware, and increasingly powered by iBeacon and Bluetooth LE technology. And yet in spite Apple shifting the emphasis from the screen to the world around the screen, iBeacon device makers are about to feel the squeeze. Google is expected to follow suit with […]

iOS8 : Bigger Than iBeacon

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Apple gave us iBeacon with the launch of iOS7. It opened up a wave of innovation around proximity-based experiences that was showing no signs of slowing down. But iOS8 is orders of magnitude more significant. At its World Wide Developer Conference Apple didn’t just tweak a few iBeacon settings or add a few new classes […]

iBeacon and WWDC: The Secret Star and 3 Things to Watch

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Bluetooth LE and iBeacon may be the secret star of the annual World Wide Developers Conference (WWDC), with BLE powering features that include a new Healthbook suite of applications and software development tools and protocols for a connected home. The headlines are promising: your iPhone and iPad are about to get a lot more connected. […]

Apple and the Closed System: Is Apple Slowly Locking Down iBeacon?

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Apple will no longer allow users to manually input iBeacon UUID numbers into an app, thus further locking off the ability for apps to scan for beacons that aren’t their own. Which leads to a larger question – which is better, a large open system or a closed and controlled one? These moves by Apple […]

Beacons Hits The Beach – And a Magazine Near You

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In a sign of how ubiquitous beacons will become, a campaign by Nivea shows that beacons definitely aren’t just for the shopping aisle – they’re for your kids, your dog or your refrigerator case full of caviar. The following campaign highlights an amazing concept: that beacons can be distributed directly in a magazine. With waterproof […]

iBeacon UX and Design: 3 Ways Beacons Will Reconstruct Reality

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Reality is messy. That’s the secret challenge of iBeacon and Bluetooth LE proximity devices. Think about it: we live in an online world where design has gone “flat”, where iOS7 took away all the felt and leather and extrusions so that the interface gave “deference” to content and where Google marches on with an improved […]