The Future of iBeacon: Trends for the Year Ahead | Guest Post

Future of iBeacon

Where will iBeacon go next? What’s the future of proximity technology? We’ve moved far more rapidly than I think even Apple could have expected – shifting from pilots to large scale deployments across multiple industries in a compressed time period. Stefan Wolpers, who’s a stand-out thinker on the technology (and published a compelling overview of […]

Beacon Hackathon: UK Edition

iBeacon Hackathon UK

A Hackathon will be held this weekend (April 25-27th) in the UK with presentations by beacon providers on Friday evening, and two days of coding and judging on Saturday and Sunday. The event, being hosted by BeMyApp, follows on the success of the company’s San Francisco edition. You don’t need to be a coder to […]

iBeacon Update: Success Factors and Myths

iBeacon Presentation

Beacons will change the way our phones respond to proximity – a paradigm change from location-based interactions. It will move us from coupons being delivered in a store aisle to an understanding that everything can be a beacon – from a moving car to another person, from the front door of a store to the […]

iBeacon Rule Britannia

iBeacon UK

If you want to get a sense of the future of iBeacons and the Internet of Things you can’t go wrong if you start in the UK. With a vibrant start-up scene, a truly mobile-first culture, and large companies that are innovating like scrappy upstarts the country will continue to be one of the world’s […]

Airbnb iBeacon? The Future of the Smart Hotel

iBeacon Hotels

Just like retailers imagine they can reinvigorate retail through beacons, so do hotels. But while they seek to reinvent their industries, they also need to keep an eye out for newcomers and imagine how upstarts like Uber or Airbnb might reimagine the end-to-end experience of place. The Smart Hotel Tim Groot imagines traditional hotels in […]

Prisoner’s Dilemma: iOS 7.1 Challenges iBeacon Developers

ibeacon-dilemma

Apple has made iBeacon better with the release of iOS 7.1. But the changes in the consumer opt-in experience will will create new tensions in experience design that will challenge the entire market. The improvements are game changers: not only will your app now ‘range’ for beacons even if it’s closed, but there are other […]

iBeacon: Is Bluetooth On? And Other Insights from Empatika

Empatika and iBeacon

What are the biggest challenges in designing experiences around Bluetooth LE beacons? Can we even count on consumers to have Bluetooth on? And can iBeacon technology do more than just deliver coupons? For the developers at Moscow’s Empatika the answers to these questions haven’t always come easy but they’ve come through winning strategies for user […]

Urban Airship Gets Beacons

Urban Airship Gets iBeacon | Image Via CNET

Urban Airship launched support for Bluetooth LE beacons yesterday along with other enhancements to its relationship management platform. As perhaps the leading provider of push messaging and associated technologies, Urban Airship is positioning beacon support as a natural extension of reaching consumers at the right place and time. While the news may have been drowned […]

Lights Out: Philips LED Beacons Are Cool, But They’re No iBeacon

Philips-Connected-retail-lighting-system-and-ibeacon

Philips is testing a beacon solution in Düsseldorf that uses LED lights to help shoppers find their way through the store. The system acts much the same as a Bluetooth LE powered beacon (or iBeacon – Apple’s version of the same thing). While the company has made clear that it’s only demonstrating the technology and […]

iBeacon Development: 5 UX and Design Challenges

ibeacon-problems

It seems simple enough: put a beacon on the wall, call a few classes inside your iOS app, release it to your users and watch with joy as they receive a helpful welcome message when they walk in the front door. But iBeacon development isn’t that simple and it’s challenging designers, coders and business development […]