iBeacon and Bluetooth LE: Markers for the Digital Age

ibeacon-wayfinding

Beacons are just a pile of rocks… Guest Post: Richard Grundy, CTO, Techdept So you may well have heard that beacons (in their many formats) are the marketing gold of the digital age. What many will not tell you is that when you get down to the basics beacons are simply the modern digital equivalent […]

iBeacon Hackathon: San Francisco Edition

ibeacon-hackathon

Join us for an iBeacon hackathon in San Francisco on February 28 – March 2nd. The event is sponsored by our friends at BeMyApp, a company that specializes in developer-driven events and has a reputation for bringing creativity together with code in order to push the boundaries of what’s possible with emerging technologies. I’m really […]

iBeacon Auto: Your Car is a Beacon

Image Via: Automatic

Automatic Link has added Bluetooth LE functionality in the latest update to its ‘smart driving assistant’ and while it might be mostly a novelty at first it hints at a future in which beacons aren’t just confined to the walls of your local mall. By embedding a Bluetooth LE beacon in the Automatic Link device, […]

From Disney to Tulips: iBeacon and the Future of Attractions

ibeacon-attractions

With tens of millions of dollars of investment and the Disney Empire behind it, the MagicBand has redefined how a place-based experience can be…well, magical: It’s a unique system that uses a sensor laden wristband to enhance the entire spectrum of their Disney experience from trip planning, ticketing and access to payment and photo management. […]

What’s After Nest? Blue Maestro Sets the Bar for Bluetooth LE Devices

tempo-thermometer

We’ve seen the future of Bluetooth LE. And it’s taking your temperature. While Nest is getting the press this week over its acquisition by Google for a cool $3.2 billion, it’s a plucky upstart from the UK that has us excited about how connected devices won’t just slip into the fabric of our lives – […]

iBeacon World-Changers: Washington Post Gets Beacons

ibeacon-media-coverage

iBeacon and Bluetooth LE are door-openers to “groundbreaking services that could enhance the average person’s life” according to the Washington Post. The well-researched article included interviews with some of the luminaries of the becosystem. Mark Wallace of Radius Networks highlighted Bluetooth LE beacons as “the next big technology” and pointed to the CES Scavenger Hunt that’s happening this week at the […]

What’s Next for Estimote: 5 Things to Watch With Its Next Launch

Estimote founders and their awesome post tags.

Estimote will launch an update in 2 weeks, right around the time the National Retail Federation is meeting in New York (a natural home for the company, who claims a clear focus on retail). The update will include a firmware update that addresses security concerns and the ability to manage UUIDs and connectivity and pairing. […]

iBeacon and Brands: 5 Approaches to Engaging Customers

Brands Coming Soon to a Beacon Near You

Bluetooth LE Will Power ROI-Driven Ways to Create Brand Engagement iBeacon technology will give brands a new toolkit for 2014: a natural extension of existing strategies and tactics, a way to get closer to the point of sale, and a new way to engage consumers. Brands will deploy proximity technology in retail but also as […]

5 UX Predictions for a World of iBeacons in 2014

clear-iphone

User Experiences with Bluetooth LE Beacons Don’t End at Coupons Bluetooth LE powered devices will inspire a new generation of smart apps that slip you coupons as you shop, point out sales on shoes at Macy’s, or book you appointments at the Genius Bar. But the kinds of experiences we’ll have that are facilitated by […]

Bluetooth LE: The Sign of a Paradigm Change for Computing

iBeacon and Ubicomp

Each decade seems to bring its paradigm-shifting technology. And while Bluetooth LE is helping to make our devices smarter and more responsive to the physical world, they’re also the sign of a shift to task-specific, low-cost computers. The 80’s brought us the microprocessor, personified by the proliferation of the familiar beige box we know as […]