iBeacon Hits The Mall (And Why Shoppers Won’t Worry About Being Tracked)

ibeacon-mall

Bluetooth LE: Retail is the Top Story Retail was the top story for Bluetooth LE beacons in 2013. Which frankly isn’t saying very much: it’s hard to remember that iBeacon technology is only a few months old. When Apple unlocked Bluetooth LE capabilities in its phones and devices with the launch of iOS7 you’d expect […]

Estimote’s Explosive Growth: 10,000 iBeacon Developers

estimote-chip

Global Success Points to a Year of Bluetooth LE Estimote has over 10,000 developers worldwide working with its Bluetooth LE-capable beacons. For a technology that’s barely a few months old, the number represents a stunning level of traction. The news comes by way of Steve Cheney who recently joined Estimote as head of business operations […]

iBeacon: My Love is Like Chocolate for the Internet of Things

wonderbar-iot-kit

Bluetooth LE is just the start of a new world in which our devices can finally “see”. While companies like Estimote are already hybrid devices – combining an accelerometer and temperature detector to enable some fascinating uses (your shop door opens and it triggers a welcome message on a device, say), a whole range of […]

Hybrid Bluetooth LE: The Next Generation of iBeacon Is Already Here

AirFy is More Than a Beacon

The next generation of Bluetooth LE devices will let you know when the front door is opened, whether your bacon is crisp enough for you, and let you tap into free WiFi to overcome limits to 3G/4G bandwidth in a store. For all the talk about beacons, the true power of a connected world comes […]

Is Apple Tracking Shoppers? No: The Power is In Their Hands

With Apple’s launch of Bluetooth LE powered beacons in its US stores over the weekend we have a major national rollout that demonstrates the value of proximity-based shopping experiences. There have been sputters with its rollout. Multiple welcome notifications and content that doesn’t actually ‘match’ the consumer’s location in the store can give the mistaken […]

Apple iBeacon: Launching an Era

ibeacon-apple-app

And we’re off. Today, Apple launched its iBeacon technology at all of its US stores and with it has created the equivalent of a giant nationwide product demo for Bluetooth LE technology. Moving beyond, say, what Macy’s is doing with pushing specials and offers to customers as they shop, Apple has integrated iBeacon technology into […]

Bluetooth LE: With Nordic Inside Wearable, Your Arm Is The Controller

Bluetooth LE Chip Lets You Control the World

Nordic Semiconductor confirmed today that the Myo, an armband that uses Bluetooth LE to turn your arm into a gesture controller, utilizes their using nRF51822 2.4GHz System-on-Chip (SoC) to provide the Bluetooth low energy wireless connectivity. The armband, which will ship in 2014 for $149, is the world’s first muscle activity electromyography-based gesture control device. […]

iBeacon Magazines: Content that Unlocks at Your Local Bar

Exact Editions Turns Its Magazines Into iBeacon Readers

Exact Editions has launched ByPlace(TM) a service for publishers that lets them deliver content through Apple’s Newstand based on iBeacon proximity technology. Bluetooth LE, which powers small ‘beacons’ (such as Estimote) that can be popped onto a shop wall or counter, sends a small packet of data to a user’s phone or iPad. Once the […]